Recommended Tools for Social Media Marketing Agencies and Businesses

In “Recommended Tools for Social Media Marketing Agencies and Businesses,” the video by Jason Wardrop highlights the nine best tools for social media marketing in 2023. Jason suggests these tools for both social media marketing agencies and businesses. The first tool he mentions is Wix, a user-friendly website builder. He then moves on to ClickFunnels, a platform that helps create sales funnels, and Calendly or Schedule Once for efficient appointment booking. Jason also mentions Salesmessage, a two-way texting platform, and ConvertKit, a powerful tool for email marketing and newsletters. In addition, he recommends using Stripe for online payments and Hootsuite and Buffer for scheduling and posting on multiple social media platforms. Lastly, Jason discusses Intercom and Podium as effective tools for communicating with clients and collecting reviews. He concludes the video with a suggestion to try GoHighLevel, an all-in-one solution for sales and marketing at a reasonable price point.

In the video, Jason shares his expertise as the founder of a successful social media marketing agency and emphasizes the importance of using the right tools to achieve better results. He offers a time-saving hack to save money on software and tools and provides valuable insights on each recommended tool for social media marketing. Whether you’re starting your own agency or working with clients, these nine tools will help streamline your social media marketing efforts in 2023.

Recommended Tools for Social Media Marketing Agencies and Businesses

In the world of social media marketing, having the right tools can make all the difference in helping your agency or business achieve better results. Whether you’re just starting out or looking to level up your game, these nine tools come highly recommended.

Wix – Website Builder

A strong online presence is essential in today’s digital age, and having a website is a crucial first step. Wix is a popular website builder that offers simplicity, professionalism, and affordability. With a wide range of templates to choose from, you can easily create a professional-looking website that fits your brand. Whether it’s for your own business or your clients’ businesses, Wix is a great tool to get started.

ClickFunnels – Sales Funnel Creator

Sales funnels are an effective way to collect leads, grow your email list, and increase conversions. ClickFunnels simplifies the process of creating sales funnels, allowing you to easily capture leads, sell products online, and customize your funnels with upsells and order bumps. With its user-friendly interface and a plethora of templates to choose from, ClickFunnels is a must-have tool for any social media marketing agency or business.

Calendly/Schedule Once – Appointment Booking

Booking appointments with clients can become a time-consuming and back-and-forth process. Calendly and Schedule Once offer simple solutions to streamline this process. By connecting your Google calendar and setting your availability, you can send a booking link to your clients, allowing them to easily schedule appointments at their convenience. These tools automate reminders, reducing the risk of no-shows and improving overall communication efficiency.

Salesmessage – Two-Way Texting Platform

Texting has become an integral part of communication, with higher open rates and response rates than emails. Salesmessage provides a simple two-way texting platform that allows you to engage with leads and clients seamlessly. With a basic CRM, you can manage all your texting conversations and keep the communication personalized and efficient. Incorporating text messaging into your social media marketing strategy can greatly enhance client communication.

ConvertKit – Email Marketing and Newsletters

While texting is valuable, email marketing remains a powerful tool for driving new business and converting leads into sales. ConvertKit is a platform that simplifies email marketing and newsletter campaigns. You can set up drip sequences, create email broadcasts, and manage your entire database effortlessly. With the ability to add tags and segment your audience, ConvertKit allows you to target specific groups and boost overall revenue.

Stripe – Online Payment Solution

To accept online payments securely and seamlessly, Stripe is the go-to payment processor for businesses today. Whether you need to accept credit cards, invoice clients, or integrate with other software platforms, Stripe is a reliable solution. With its user-friendly interface and transparent fee structure, Stripe ensures smooth transactions and allows you to focus on growing your social media marketing business.

Hootsuite – Social Media Scheduling and Posting

Maintaining an active presence on multiple social media platforms can be time-consuming. Hootsuite offers a solution by simplifying social media scheduling and posting. With Hootsuite, you can create and schedule posts for platforms like Facebook, Instagram, Twitter, and LinkedIn all in one place. By dedicating a few hours to scheduling content in advance, you can save time and ensure a consistent and engaging social media presence for your agency or clients.

Buffer – Social Media Scheduling and Posting

Similar to Hootsuite, Buffer is another excellent tool for social media scheduling and posting. With its easy-to-use interface, you can schedule posts and manage multiple social media accounts efficiently. Buffer also provides analytics to track the performance of your posts and engagement levels. By using either Hootsuite or Buffer, you can ensure that your social media marketing efforts are organized and optimized for success.

Intercom – Client Communication and Reviews

Intercom is a valuable tool for engaging with your website visitors and clients. By placing a chat widget on your website, you can proactively communicate with visitors, answer their questions, and guide them towards taking action. Intercom’s chat tool helps boost conversion rates by increasing the number of leads generated from website traffic. Additionally, Intercom offers other features like lead qualification and live chat support for additional customer support.

Podium – Client Communication and Reviews

Podium is another powerful tool that combines client communication with review management. With Podium, you can communicate with your clients through text messages, making it convenient and efficient. Additionally, Podium integrates with Google’s business listing, allowing businesses to automate and simplify the process of collecting five-star reviews. Positive reviews play a crucial role in building trust and attracting new customers, making Podium a valuable tool for social media marketing agencies and businesses.

GoHighLevel – All-in-One Sales and Marketing Tool

For those looking for a comprehensive solution, GoHighLevel offers an all-in-one platform for sales and marketing. With features like CRM, email marketing, sales funnels, and appointment booking, GoHighLevel consolidates multiple tools into one platform. This streamlines your workflow and eliminates the need for juggling between different software. While the starting price of $97 per month might seem steep, the convenience and efficiency it offers make it an excellent investment for social media marketing agencies and businesses.

In conclusion, the right tools can significantly improve the productivity and success of your social media marketing agency or business. Whether it’s website building, sales funnels, appointment booking, client communication, or email marketing, these tools provide the necessary support to drive results. Consider integrating these recommended tools into your social media marketing strategy for a more efficient and successful operation.