Start a Facebook Ads Agency to Boost Local Businesses

Are you looking for a lucrative online business opportunity that can help local businesses thrive? Look no further than starting a Facebook Ads Agency. In a video by Jason Wardrop, he shares four ways to make $100k in 2023 with an online business, and the first way is by launching a Facebook ads agency. Wardrop walks you through the process of setting up simple Facebook ads and landing pages to generate leads for real estate agents or other local businesses.

But that’s not all! Wardrop also outlines three additional ways to make money online, including starting an online review agency, focusing on affiliate marketing, and creating and selling courses through a YouTube channel. Whether you’re a beginner or have some experience, these strategies can help you increase your income and make a mark in the online business world. Wardrop even offers free training and a course to those interested in learning more about these strategies. So don’t miss out on this opportunity to boost local businesses and your own earning potential!

Start a Facebook Ads Agency to Boost Local Businesses

Introduction to Facebook Ads and Local Business

In today’s digital age, businesses are constantly looking for effective strategies to reach their target audience and drive more customers to their doorstep. One of the most powerful tools in their arsenal is Facebook advertising. With the ability to target specific demographics and interests, Facebook ads can help businesses create personalized, impactful campaigns that deliver results. Local businesses, in particular, can greatly benefit from Facebook ads as they allow them to connect with potential customers in their immediate vicinity. By starting a Facebook Ads Agency, you can become the go-to expert in your community, helping local businesses thrive in the online world.

Benefits of Starting a Facebook Ads Agency

Profit Potential

Starting a Facebook Ads Agency has immense profit potential. As businesses increasingly recognize the value of digital advertising, they are willing to invest a significant portion of their marketing budget in it. By charging a monthly retainer fee or a percentage of ad spend, you can generate a consistent stream of revenue that has the potential to grow as you scale your agency.

Flexibility and Freedom

Running a Facebook Ads Agency gives you the freedom to work on your own terms. You get to choose your clients, set your own schedule, and work from anywhere in the world. Whether you prefer a full-time business or a side hustle, starting a Facebook Ads Agency allows you to create a flexible lifestyle that suits your needs and desires.

Growing Demand for Facebook Advertising

The demand for Facebook advertising is rapidly growing as businesses realize its effectiveness in reaching their target audience. By starting a Facebook Ads Agency, you position yourself in an industry that shows no signs of slowing down. As more businesses recognize the need to establish a strong online presence, they will turn to experts like you to help them navigate the complex world of Facebook ads.

Opportunity to Help Local Businesses Succeed

By starting a Facebook Ads Agency, you have the opportunity to make a significant impact on the local business community. Many local businesses struggle to effectively market themselves online, and you can be the solution they desperately need. By using your expertise to create high-converting Facebook ad campaigns, you can help local businesses attract new customers, increase their revenue, and ultimately thrive in the digital marketplace.

Enhancing Your Marketing Skills

Starting a Facebook Ads Agency is not just about helping others; it’s also an opportunity to enhance your own marketing skills. As you work with a variety of clients in different industries, you will gain invaluable experience in creating and optimizing Facebook ad campaigns. This hands-on experience will not only benefit your clients but also equip you with the knowledge and skills to take your own marketing efforts to the next level.

Steps to Start a Facebook Ads Agency

1. Identify Your Target Market

Before diving headfirst into starting your Facebook Ads Agency, it’s important to identify your target market. Consider the local businesses in your area that could benefit from Facebook advertising. Research their needs, pain points, and current marketing strategies. By understanding your target market, you can tailor your services and marketing efforts to best meet their specific needs.

2. Build Your Skillset

To succeed in the world of Facebook advertising, it’s essential to build a strong skillset. Familiarize yourself with the intricacies of Facebook ads and learn how to create compelling ad campaigns that drive results. Additionally, focus on developing other essential skills such as landing page creation, copywriting, and data interpretation. The more well-rounded your skillset, the better equipped you will be to provide exceptional service to your clients.

3. Set up Your Agency

Once you have identified your target market and built your skillset, it’s time to set up your Facebook Ads Agency. Choose a legal structure for your agency, whether it’s operating as a sole proprietorship, partnership, or LLC. Register your agency with the appropriate government authorities and obtain any necessary licenses or permits. Additionally, set up your business processes and systems to ensure smooth operations and efficient client management.

4. Create Your Service Packages

Define the services you will offer as part of your Facebook Ads Agency. Consider the specific needs of your target market and create packages that align with their goals and budget. Clearly outline the features and deliverables included in each package to set clear expectations with your clients. Offering a variety of service packages allows you to cater to different budgets and objectives, providing flexibility to attract a wider range of clients.

5. Develop a Pricing Strategy

Pricing your services appropriately is crucial for the success of your Facebook Ads Agency. Consider factors such as your skill level, industry rates, and the value you bring to your clients. Decide whether you will charge a fixed fee, a percentage of ad spend, or a combination of both. It’s important to strike a balance between charging a fair price that reflects the value you provide and ensuring your agency remains profitable.

6. Market Your Services

To attract clients to your Facebook Ads Agency, you need to effectively market your services. Utilize various marketing channels such as social media, email marketing, and content marketing to reach your target audience. Showcase your expertise by providing valuable insights and resources through blog posts, videos, and webinars. Additionally, network with local business owners and attend industry events to build relationships and establish yourself as a trusted authority in Facebook advertising.

7. Provide Exceptional Service

Your success as a Facebook Ads Agency hinges on providing exceptional service to your clients. Communicate proactively, respond promptly to inquiries, and deliver work on time. Continuously optimize and refine your clients’ Facebook ad campaigns to ensure they achieve the best possible results. By going above and beyond to exceed your clients’ expectations, you establish a reputation for delivering exceptional service, leading to long-term client relationships and referrals.

8. Track and Analyze Campaign Performance

Tracking and analyzing campaign performance is essential for optimizing your clients’ Facebook ad campaigns. Utilize analytics tools and data to measure key performance indicators (KPIs) such as click-through rates, conversion rates, and return on ad spend. Regularly review and analyze this data to identify areas for improvement and make data-driven decisions to achieve better results for your clients.

9. Expand Your Service Offerings

As you establish your Facebook Ads Agency and gain experience, consider expanding your service offerings. Stay updated with the latest trends and developments in the digital marketing industry and identify new services that align with your clients’ needs. This could include additional advertising platforms, such as Instagram or Google Ads, or complementary services like social media management or search engine optimization (SEO).

10. Establish Long-term Client Relationships

Building long-term client relationships is vital for the longevity and success of your Facebook Ads Agency. Nurture relationships with your clients by providing ongoing support, strategic guidance, and regular performance reports. Show genuine care for their business and proactively offer suggestions and recommendations to help them achieve their marketing goals. By establishing yourself as a trusted partner, you can cultivate repeat business and generate valuable referrals.


Starting a Facebook Ads Agency is a rewarding and lucrative venture that allows you to help local businesses thrive in the digital marketplace. By following the steps outlined in this article, you can establish a successful agency that not only generates revenue but also makes a meaningful impact on the businesses you serve. Remember, success in this industry requires continuous learning, adaptability, and a dedication to providing exceptional service. With the right mindset and a drive to succeed, you can build a thriving Facebook Ads Agency and create a bright future for yourself and the local businesses you support.