Start with Facebook Ads, then Move on to Google Ads

In the article “Start with Facebook Ads, then Move on to Google Ads,” the video tutorial by Jason Wardrop focuses on teaching beginners how to use Google Adwords, specifically for YouTube and display ads. The speaker suggests starting with Facebook ads for beginners, as it is an easier platform to understand. The video covers setting up retargeting audiences for Google ads, including website visitors, leads, and YouTube channel viewers. It also explains how to set up a display campaign using Google’s Display Network and a YouTube retargeting campaign. The video includes tips on creating banner ads and emphasizes the importance of retargeting audiences. Overall, viewers are encouraged to start with Facebook ads before transitioning to Google ads.

In this captivating article, “Start with Facebook Ads, then Move on to Google Ads,” you’ll find a comprehensive video tutorial by Jason Wardrop on using Google Adwords for beginners, specifically for YouTube and display ads. Wardrop recommends starting with Facebook ads due to its user-friendly interface. The video covers various aspects including setting up retargeting audiences for Google ads, creating display campaigns through Google’s Display Network, and establishing YouTube retargeting campaigns. Additionally, Wardrop shares insightful tips on creating attention-grabbing banner ads using software like Bannersnack. With an emphasis on the importance of retargeting audiences, the video provides a simplified approach for beginners to understand and successfully implement their advertising strategies.

Facebook Ads

Introduction to Facebook Ads

If you’re new to online advertising, Facebook Ads is a great platform to start with. With over 2 billion monthly active users, Facebook offers a vast audience to target your ads. Whether you’re a small business owner or a marketer, Facebook Ads can help you reach your target audience and achieve your advertising goals.

Facebook Ads allows you to create and manage ads that appear on Facebook and Instagram. The platform offers a variety of ad formats, targeting options, and budgeting tools to help you customize your ad campaigns. Whether you want to increase brand awareness, drive website traffic, or generate leads, Facebook Ads can be a powerful tool in your marketing strategy.

Benefits of Using Facebook Ads

There are several benefits to using Facebook Ads for your advertising campaigns. Here are some key advantages:

Targeted Audience: Facebook’s targeting capabilities allow you to reach a specific audience based on demographics, interests, behaviors, and more. This helps ensure that your ads are shown to the right people who are most likely to be interested in your products or services.
Affordability: Compared to traditional forms of advertising, Facebook Ads can be more affordable for businesses of all sizes. With Facebook’s flexible budgeting options, you can set a daily or lifetime budget that aligns with your financial goals.
Measurable Results: Facebook Ads provides detailed analytics and reporting tools to track the performance of your campaigns. You can monitor key metrics such as reach, impressions, clicks, and conversions to gain insights and make data-driven decisions to optimize your ads.
Engagement and Brand Awareness: With Facebook Ads, you can create visually appealing and engaging ad formats such as videos, images, and carousels. This helps you capture the attention of your target audience and increase brand awareness.
Customizable Ad Formats: Facebook offers a variety of ad formats to suit your advertising goals. Whether you want to promote a post, drive traffic to your website, or generate leads, you can choose the format that aligns with your objectives.

Setting up a Facebook Ad Campaign

To get started with Facebook Ads, you’ll need to set up a campaign. Here’s a step-by-step guide to help you navigate the process:

Choose your objective: Start by selecting your campaign objective from the available options such as brand awareness, reach, traffic, conversions, and more. This will align your campaign with your specific goal.
Define your target audience: Facebook offers extensive targeting options to ensure your ads reach the right people. You can define your audience based on factors such as age, location, interests, behaviors, and connections.
Set your budget and schedule: Next, decide on your budget and schedule for your ad campaign. You can choose between a daily or lifetime budget and set a start and end date for your campaign.
Choose your ad placement: Facebook allows you to choose where your ads will be shown, such as in the news feed, right column, or in the audience network. Consider your target audience and ad format when selecting your ad placement.
Create your ad creative: This is where you design and customize your ad. Choose your ad format, upload images or videos, write compelling ad copy, and include a call-to-action that encourages users to take action.
Optimize your ad delivery: Facebook provides optimization choices to help ensure your ads are shown to the right people at the right time. You can select automatic or manual bidding, as well as optimize for different actions such as link clicks, conversions, or impressions.
Monitor and optimize your campaign: Once your campaign is live, it’s important to monitor its performance regularly. Use Facebook’s analytics and reporting tools to track key metrics and make adjustments as needed to improve the effectiveness of your ads.

Choosing the Target Audience

One of the key advantages of Facebook Ads is the ability to target a specific audience. To ensure your ads are shown to the right people, it’s important to define your target audience based on demographics, interests, behaviors, and more.

When choosing your target audience, consider the following factors:

Demographics: This includes age, gender, location, language, education level, and more. Understanding your target audience’s demographics will help you tailor your ads to their specific needs and preferences.
Interests and Hobbies: Facebook allows you to target users based on their interests and hobbies. This can include categories such as sports, music, movies, books, and more. By targeting users with relevant interests, you can increase the chances of engagement and conversions.
Behaviors: Facebook has data on user behaviors, such as purchase behavior, device usage, travel habits, and more. Utilizing this data can help you reach users who are more likely to be interested in your products or services.
Connections: Facebook also allows you to target users based on their connections, such as people who like your page, friends of people who like your page, or exclude people who like your page. These targeting options can help you expand your reach or narrow it down to your existing audience.

When creating your ads, keep in mind that the more specific and relevant your target audience is, the better your ads will perform. Take the time to research and understand your audience to create effective ad campaigns.

Selecting Ad Placements

Facebook offers various ad placements to reach your target audience. The available ad placements include:

News Feed: This is the main section of Facebook where users spend most of their time. Ads in the news feed appear seamlessly alongside organic content, increasing the chances of engagement.
Right Column: These ads appear on the right-hand side of the Facebook desktop interface. While they may attract less attention compared to news feed ads, right column ads can be a cost-effective option.
Audience Network: This placement extends your ads beyond Facebook to a network of third-party apps and websites. It allows you to reach users while they are using other apps or browsing the web.
Instagram: If you choose to advertise on Instagram, your ads will appear within the Instagram feed, stories, or explore section. Instagram can be a valuable platform to connect with a younger, highly engaged audience.

When selecting ad placements, consider your target audience, ad format, and goals. It’s important to choose placements that will maximize visibility and engagement while aligning with your budget.

Creating Ad Creative

Once you have defined your target audience and chosen your ad placements, it’s time to create your ad creative. The ad creative is what grabs the attention of your audience and entices them to take action.

Here are some tips for creating effective ad creative:

Visuals: Choose high-quality images or videos that are visually appealing and relevant to your product or service. Use colors, fonts, and designs that align with your brand identity and capture the attention of your audience.
Compelling Copy: Write concise and compelling ad copy that clearly communicates the value proposition of your offer. Highlight key benefits, use persuasive language, and include a strong call-to-action that encourages users to take the desired action.
Testing: Experiment with different ad formats, visuals, and copy variations to see what resonates best with your audience. Split testing allows you to compare the performance of different ad variations and optimize based on the results.
Mobile Optimization: As the majority of Facebook users access the platform on mobile devices, it’s essential to optimize your ad creative for mobile viewing. Ensure your visuals and copy are clear and easy to read on smaller screens.
Ad Relevance: Make sure your ad creative is relevant to your target audience and aligned with your campaign objective. Tailor your message to resonate with your audience’s needs and pain points.

Remember, the ad creative is your opportunity to make a strong first impression and capture the attention of your audience. Invest time and effort into creating compelling and visually appealing ads that will drive results.

Setting Budget and Bidding

Before launching your Facebook ad campaign, it’s important to set your budget and bidding strategy. Facebook offers various budgeting options to suit your financial goals and optimize your ad spend.

Here are some key factors to consider when setting your budget and bidding:

Daily or Lifetime Budget: You can choose to set a daily budget, which represents the maximum amount you’re willing to spend each day, or a lifetime budget, which represents the maximum amount you’re willing to spend over the duration of your campaign.
Bidding Strategy: Facebook provides different bidding strategies, including automatic bidding and manual bidding. Automatic bidding allows Facebook to optimize your bids based on your campaign objective, while manual bidding gives you full control over your bid amounts.
Ad Auction: Facebook’s ad auction system determines which ads are shown to users based on their likelihood to engage and convert. It takes into account factors such as bid amount, ad quality, and relevance.
Ad Relevance Score: This is a metric that shows how well your ad resonates with your target audience. A higher relevance score can help lower your ad costs and improve your ad’s performance.

When setting your budget and bidding strategy, consider your advertising goals, the competition in your target market, and your available resources. It’s important to regularly monitor and adjust your budget and bidding to optimize your ad performance and achieve your desired results.

Monitoring and Optimizing Facebook Ads

Once your Facebook ad campaign is live, it’s crucial to monitor its performance and make adjustments as needed. Regular monitoring and optimization will help you improve your ad’s effectiveness and maximize your return on investment (ROI).

Here are some key metrics and optimization strategies to consider:

Key Metrics: Monitor important metrics such as reach, impressions, clicks, click-through rate (CTR), conversions, and cost per action (CPA). These metrics provide insights into the performance of your ads and help you identify areas for improvement.
Ad Performance: Identify which ad variations are performing the best and allocate more budget towards those that are generating the most engagement and conversions. Consider pausing or refining underperforming ads to optimize your ad spend.
Audience Insights: Utilize Facebook’s audience insights to gain a deeper understanding of your target audience’s demographics, interests, and behaviors. Adjust your target audience and ad creative based on these insights to improve ad relevancy and performance.
Split Testing: Continuously test different ad variations, targeting options, and ad placements to optimize your campaigns. Split testing allows you to compare the performance of different elements and make data-driven decisions.
Ad Scheduling: Analyze the performance of your ads at different times of the day or week. Adjust your ad schedule to allocate budget towards periods when your target audience is most active and likely to engage with your ads.

Regularly review your ad campaigns, make data-driven decisions, and implement optimization strategies to ensure your Facebook ads are delivering the best possible results.

Retargeting Audiences in Facebook Ads

Retargeting is a powerful strategy in Facebook Ads that allows you to target users who have already interacted with your brand. By reaching out to these warm audiences, you can increase conversions and drive valuable actions.

Here are some retargeting audiences you can set up in Facebook Ads:

Website Visitors: By adding the Facebook pixel to your website, you can track visitors and create custom audiences based on their actions. You can target users who have visited specific pages or taken certain actions on your website.
Leads: If you have a list of leads, such as email addresses or phone numbers, you can upload them to Facebook and create a custom audience. This allows you to target users who have shown interest in your business and are more likely to convert.
Video Viewers: If you have a YouTube channel or have uploaded videos to Facebook, you can create custom audiences based on users who have watched your videos. This allows you to target users who have already shown an interest in your content.

By retargeting these warm audiences, you can create personalized ads and offers that speak directly to their interests and needs. This increases the chances of engagement and conversions, as these users are already familiar with your brand.

Tips for Successful Facebook Ad Campaigns

To help you get the most out of your Facebook ad campaigns, here are some additional tips:

Clear Call-to-Action: Include a clear and compelling call-to-action (CTA) in your ads that tells users what action you want them to take. Whether it’s “Shop Now”, “Learn More”, or “Sign Up”, the CTA should align with your campaign objective and encourage users to take the desired action.
Visual Appeal: Use high-quality images and videos that are visually appealing and capture the attention of your audience. Avoid cluttered designs and choose visuals that stand out on users’ news feeds.
Ad Copy Length: Keep your ad copy concise and to the point. Facebook recommends keeping your primary text between 125 and 150 characters for best results. Use persuasive language that highlights the value of your offer.
Mobile Optimization: As the majority of Facebook users access the platform on mobile devices, it’s crucial to optimize your ads for mobile viewing. Test your ads on different devices and ensure they are clear and easy to read on smaller screens.
Ad Frequency: Be mindful of ad frequency, which refers to the number of times your ad is shown to an individual user. High ad frequency can lead to ad fatigue and decreased engagement. Monitor your ad frequency and adjust your targeting and budget to avoid overwhelming your audience.
Ad Placement Testing: Experiment with different ad placements to find the ones that deliver the best results for your campaign objectives. Test both news feed and right column placements to determine which perform better for your target audience.
Landing Page Optimization: Ensure that your landing page is optimized for conversions and aligns with the messaging and design of your ads. Create a seamless user experience by maintaining consistency between your ads and landing page.

Introduction to Google Ads

Now that you have a good understanding of Facebook Ads, let’s explore Google Ads. Google Ads is an online advertising platform that allows businesses to display ads on Google’s search results pages, websites within the Google Display Network, and even YouTube videos.

Google Ads is a powerful advertising platform that offers a wide range of targeting options, ad formats, and budgeting tools. Whether you’re looking to increase website traffic, generate leads, or promote your products or services, Google Ads can help you reach your goals.

Benefits of Using Google Ads

There are several benefits to using Google Ads for your advertising campaigns. Here are some key advantages:

Reach and Visibility: Google is the most popular search engine globally, with billions of searches conducted every day. By advertising on Google, you can reach a vast audience and increase your brand’s visibility.
Intent-based Targeting: Google Ads allows you to target users based on their search intents. This means that your ads will be shown to users who are actively searching for products or services similar to what you offer, increasing the chances of conversions.
Highly Customizable: Google Ads offers a variety of ad formats, targeting options, and bidding strategies. This allows you to tailor your campaigns to match your specific needs and target audience.
Measurable Results: Google Ads provides detailed analytics and reporting tools to track the performance of your campaigns. You can monitor key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS) to optimize your ads and achieve your desired outcomes.
Flexible Budgets: With Google Ads, you have full control over your budget. You can set a daily budget, adjust it as needed, and allocate more budget towards high-performing campaigns or keywords.

Setting up a Google Ad Campaign

To get started with Google Ads, you’ll need to set up a campaign. Here are some steps to guide you through the process:

Choose your campaign objective: Start by selecting your campaign objective, which can include goals such as driving website traffic, generating leads, increasing brand awareness, or promoting sales or offers.
Define your target audience: Google Ads offers various targeting options, including keywords, demographics, interests, and remarketing. Define your target audience based on factors that are most relevant to your business.
Select your ad format: Google Ads supports different ad formats, including text ads, responsive search ads, display ads, video ads, and shopping ads. Choose the format that aligns with your campaign objective and resonates with your target audience.
Keyword research: Conduct keyword research to identify the search terms that are most relevant to your business and your target audience. Use tools like Google’s Keyword Planner or third-party tools to find keywords with high search volumes and low competition.
Create your ad copy: Write compelling ad copy that includes relevant keywords and a clear call-to-action. Highlight the unique selling points of your products or services and focus on benefits that will resonate with your target audience.
Set your budget and bidding strategy: Define your budget and select a bidding strategy that aligns with your goals. Google Ads offers options such as manual CPC bidding, automated bidding, and target ROAS bidding.
Launch your campaign: Review your campaign settings, ad copy, targeting options, and budget before launching your campaign. Once launched, monitor its performance and make adjustments as needed to optimize your results.

Remember to regularly monitor your Google Ads campaigns, analyze the key metrics, and refine your strategy based on the data. Optimization is an ongoing process that can help you maximize the effectiveness of your ads and achieve your advertising goals.

Using Google Adwords for YouTube Ads

In addition to search and display ads, Google Ads also allows you to run ads on YouTube. YouTube ads can be a valuable addition to your advertising strategy, as YouTube is the second largest search engine and reaches billions of users worldwide.

Here are some key features and benefits of using Google AdWords for YouTube Ads:

Different Ad Formats: Google AdWords offers several ad formats for YouTube, including in-stream ads, video discovery ads, and bumper ads. These formats allow you to engage your audience with captivating videos that capture their attention.
Customizable Targeting: You can target your YouTube ads based on factors such as demographics, interests, topics, and keywords. This helps ensure that your ads are shown to the most relevant audience who are likely to be interested in your content.
Remarketing: With Google AdWords, you can create remarketing lists based on users’ interactions with your YouTube channel or videos. This allows you to retarget users who have already shown an interest in your content, increasing the chances of conversions and engagement.
Brand Awareness: YouTube is a powerful platform for building brand awareness and reaching new audiences. By creating compelling and visually appealing videos, you can capture the attention of users and increase brand recognition.
Insights and Analytics: Google AdWords provides detailed insights and analytics for your YouTube ads. You can track metrics such as views, watch time, click-through rate, conversions, and more. This data allows you to optimize your campaigns and make data-driven decisions.

By utilizing Google AdWords for YouTube Ads, you can tap into a highly engaged audience and leverage the power of video content to reach your target audience.

Creating Display Campaigns with Google’s Display Network

The Google Display Network (GDN) is a collection of websites, apps, and videos that allow advertisers to display their ads. By running display campaigns on the GDN, you can reach a wide audience and increase brand awareness.

Here are some key features and benefits of using Google’s Display Network:

Vast Reach: The Google Display Network reaches over 90% of internet users worldwide. This wide reach allows you to reach a diverse audience across various websites and apps.
Different Ad Formats: The GDN supports a variety of ad formats, including text ads, image ads, responsive ads, and rich media ads. This flexibility allows you to create visually appealing and engaging ads that capture the attention of your target audience.
Customizable Targeting: Google offers extensive targeting options for display campaigns. You can target your ads based on factors such as demographics, interests, topics, placements, and remarketing. This helps ensure your ads are shown to the most relevant audience.
Remarketing: With the GDN, you can create remarketing campaigns to target users who have previously visited your website, engaged with your content, or interacted with your brand. Remarketing allows you to re-engage these users and increase the chances of conversions.
Advanced Bidding and Budgeting: Google’s display campaigns offer various bidding options, including manual bidding, automatic bidding, and viewable CPM bidding. You can also set specific budget limits for your display campaigns to control your ad spend.

By leveraging the power of Google’s Display Network, you can reach a wider audience, increase brand awareness, and drive valuable actions.

Setting up Retargeting Audiences in Google Ads

Retargeting is a powerful strategy in Google Ads that allows you to reach users who have previously interacted with your brand. By retargeting these warm audiences, you can increase conversions and drive valuable actions.

Here are some retargeting audiences you can set up in Google Ads:

Website Visitors: By adding the Google Ads remarketing tag or Google Analytics tracking code to your website, you can track website visitors and create custom audiences. This allows you to target users who have shown interest in your products or services.
Search Visitors: Google Ads also allows you to retarget users based on their search queries. You can create custom audiences based on specific keywords or phrases that users have searched for.
YouTube Channel Viewers: If you have a YouTube channel, you can create custom audiences based on users who have watched your videos. This allows you to retarget users who have already shown an interest in your content.
App Users: If you have a mobile app, Google Ads enables you to create custom audiences based on users who have installed or engaged with your app. This allows you to re-engage these users and encourage them to take further actions.

By retargeting these warm audiences, you can deliver personalized ads and offers that resonate with their interests and needs. This increases the chances of engagement and conversions, as these users are already familiar with your brand.

Creating YouTube Retargeting Campaigns

YouTube is the second largest search engine and offers a massive audience for advertising. By creating YouTube retargeting campaigns, you can reach users who have already shown an interest in your brand and increase the chances of conversions.

Here’s how to set up a YouTube retargeting campaign in Google Ads:

Choose your campaign objective: Start by selecting your campaign objective, such as driving conversions, promoting video views, or increasing brand awareness.
Define your target audience: Set up your audience targeting based on factors such as demographics, interests, topics, or custom intent. In the case of retargeting, you can create a custom audience based on users who have interacted with your website, YouTube channel, or videos.
Select your ad format: Choose the ad format that aligns with your campaign objective and resonates with your target audience. YouTube offers several ad formats, including in-stream ads, video discovery ads, and bumper ads.
Create your ad creative: Customize your ad creative to capture the attention of your target audience. Create visually appealing and engaging videos that highlight the unique selling points of your products or services.
Set your budget and bidding strategy: Define your budget and select a bidding strategy that aligns with your goals. Consider the value of your conversions and the competition in your target market when setting your bids.
Launch your campaign: Review your campaign settings, ad creative, targeting options, and budget before launching your campaign. Monitor its performance and make adjustments as needed to optimize your results.

By running YouTube retargeting campaigns, you can reach users who have already shown an interest in your brand and increase the chances of conversions. This strategy helps you nurture leads and guide them through the customer journey.

Conclusion

In conclusion, both Facebook Ads and Google Ads offer powerful online advertising platforms that can help you reach your target audience and achieve your advertising goals. While Facebook Ads provides extensive targeting options and a user-friendly interface, Google Ads offers vast reach and intent-based targeting.

For beginners, it is recommended to start with Facebook Ads as it is a simpler platform to navigate and understand. You can create targeted ads, set your budget, and monitor your campaigns easily. Once you have gained experience and familiarity with online advertising, you can transition to Google Ads to leverage its vast reach and intent-based targeting.

Remember to define your target audience, create effective ad creative, monitor your campaigns regularly, and optimize based on data-driven decisions. Retargeting audiences can be a valuable strategy to re-engage users who have interacted with your brand.

By leveraging both Facebook Ads and Google Ads, you can maximize your online advertising efforts and drive meaningful results for your business. Good luck with your advertising campaigns!