Step-by-Step Guide: Creating a Facebook Business Page in 2023

In the step-by-step guide video by Jason Wardrop, you will learn how to create a Facebook business page for your business in 2023. The video emphasizes the importance of having a Facebook business page for running ads and generating leads and sales. It walks you through the process of creating the page, including choosing the category, providing necessary details, and adding a profile picture and cover photo. It also recommends inviting Facebook friends to like the page to establish credibility and authority. The video covers everything you need to know to create a Facebook business page and start growing your business.

Creating a Facebook business page is quick and free, taking only a couple of minutes. By following the step-by-step guide provided by Jason Wardrop, you can easily set up your page and start utilizing the power of Facebook ads. Establishing your presence on Facebook can be done in about 30 minutes, and the video also suggests creating a pinned post to highlight important information and encourage engagement. Don’t miss out on the benefits of having a Facebook business page – watch the video and get started today!

How to Create a Facebook Business Page

Are you looking to create a Facebook business page for your business in 2023? In this article, we will provide you with a step-by-step guide on how to create a Facebook business page, as well as some best practices to maximize its potential.

Step 1: Sign in to Facebook

The first step in creating a Facebook business page is to sign in to your Facebook account. If you don’t have an account, you can easily create one for free.

Enter your login credentials

Once you have accessed the Facebook homepage, enter your login credentials, including your email or phone number, and password.

Click on ‘Log In’

After entering your login information, click on the “Log In” button to access your Facebook account and proceed to create your business page.

Step 2: Access the Facebook Business Page Creation

To create a Facebook business page, you need to access the page creation feature on Facebook.

Go to the ‘Create’ option

On your Facebook homepage, you will see a menu on the left-hand side. Scroll down until you find the “Create” option.

Select ‘Page’

Click on the “Create” option, and a drop-down menu will appear. Select the “Page” option from the menu to begin creating your Facebook business page.

Step 3: Choose a Category and Name

Choosing the right category and name for your Facebook business page is essential to accurately represent your business and attract the right audience.

Select ‘Business or Brand’

When prompted to choose a category, select the “Business or Brand” option. This category is suitable for most businesses, including real estate agents, as it provides specific options tailored to your needs.

Enter your business name

After selecting the category, enter your business name in the provided field. It is recommended to use your own name for personal branding purposes, especially if you are a solopreneur. However, you can also use your business name if it is well-known and recognized by your audience.

Step 4: Fill in Business Details

To make your Facebook business page complete and informative, it is crucial to provide relevant and accurate business details.

Provide address and phone number

Enter your business’s address and phone number in the respective fields. If your business operates online or you prefer not to disclose your address, you can select the option to “Don’t show my address.”

Add website link and email

Include your business’s website link and email address to allow potential customers to easily reach out to you and access more information about your products or services.

Enter business hours

Specify the operating hours of your business to inform your audience about your availability. This will help manage their expectations and ensure that they reach out to you during your active working hours.

Step 5: Add a Profile Picture and Cover Photo

Visual representation plays a significant role in attracting attention and making a strong first impression on your Facebook business page.

Upload or create a profile picture

Choose a high-quality profile picture that represents your business or personal brand effectively. It is recommended to use a professional headshot or a clear photo that showcases your face. This will help establish a personal connection with your audience.

Use Canva to design a cover photo

For an eye-catching and visually appealing cover photo, you can utilize Canva, a free online design tool. Canva offers various templates and features that can help you create a professional-looking cover photo that aligns with your brand’s aesthetics.

Step 6: Invite Facebook Friends to Like

Building an initial following on your Facebook business page can be accelerated by inviting your Facebook friends to like the page.

Click on ‘Invite Friends’

Once your Facebook business page is set up with a profile picture and cover photo, you can easily invite your friends to like the page. Locate the “Invite Friends” button and click on it to proceed.

Select friends to send invitations

A list of your Facebook friends will appear, allowing you to choose who you want to invite. Select the friends you believe would be interested in your business or would support your page. Click on the “Send Invites” button to send the invitations.

Step 7: Create a Pinned Post

Creating a pinned post on your Facebook business page can help add importance to specific information and encourage engagement from your audience.

Write an attention-grabbing post

Craft an engaging and attention-grabbing post that highlights important information about your business. Consider introducing yourself, sharing your mission, or promoting a special offer. Make sure the post resonates with your target audience and encourages them to take action.

Pin the post to the top of the page

Once you have created the post, pin it to the top of your Facebook business page. This will ensure that when visitors land on your page, they see the pinned post first, increasing its visibility and impact.

Step 8: Upload Regular Posts

To keep your Facebook business page active and engaging, it is crucial to regularly upload posts that provide value to your audience.

Share relevant content

Share content that is relevant to your industry or niche. This can include informative articles, tutorials, product updates, or promotions. Ensure that your posts are interesting and valuable to your audience.

Use images and videos

Visual content tends to attract more attention and engagement on social media. Use high-quality images and videos in your posts to grab your audience’s attention and convey your message effectively.

Engage with your audience

Building a strong relationship with your audience requires continuous engagement. Respond to comments on your posts promptly and interact with your audience through likes, shares, and meaningful conversations. This will help foster a sense of community and loyalty.

Step 9: Interact with Comments and Messages

Engaging with comments and messages on your Facebook business page is vital to maintaining a positive reputation and building trust with your audience.

Respond to comments on your posts

Take the time to respond to the comments left on your posts. Show appreciation for positive feedback, address any concerns or questions, and actively participate in discussions. This will demonstrate your commitment to customer service.

Reply to private messages

Private messages are an opportunity to have one-on-one conversations with your audience. Respond promptly to private messages, addressing inquiries or providing assistance. This personal touch will make your audience feel valued and increase their trust in your business.


Creating a Facebook business page is a crucial step in running effective Facebook ads, generating leads, and growing your business. By following the steps outlined in this guide, you can easily create and optimize your Facebook business page for success. Remember to regularly update and engage with your audience to maximize the page’s potential. Get started today and take advantage of the benefits Facebook has to offer!