Hey there! In today’s video, Jason Wardrop is going to share a simple $300/day digital marketing agency hack for beginners. Even if you’re new to marketing, have no experience, or don’t have much money to get started, this strategy can help you generate leads and grow your business. Jason emphasizes that he hasn’t heard anyone talk about this strategy on YouTube, so you’re getting an exclusive look here. If you want more in-depth training on strategies like this, Jason just finished a free training that he can hook you up with. So, in this hack, Jason focuses on generating leads for your marketing agency and turning those leads into clients through email marketing. He explains that while you might not get immediate results with your new leads, this strategy will help you build trust and credibility over time, leading to more clients and more business. So, if you’re interested in learning this $300/day digital marketing agency hack, keep watching!
The Importance of Email Marketing
Email marketing has become an essential tool for businesses of all sizes. It allows you to directly communicate with your audience, build relationships, and ultimately drive sales. With the rise of social media and other digital marketing platforms, email marketing may seem old-fashioned, but it remains one of the most effective marketing strategies available.
Unlike social media posts that may get lost in a user’s feed or advertisements that can be easily ignored, emails are delivered directly to a person’s inbox. This gives you a higher chance of making an impact and getting your message across. In fact, according to a study by DMA, 73% of marketers consider email marketing to be the most effective form of digital marketing.
One of the biggest advantages of email marketing is its ability to reach a targeted audience. By segmenting your email list based on factors like demographics, purchase history, and engagement, you can tailor your messages to specific groups of people. This allows you to send personalized and relevant content that is more likely to resonate with your audience and drive conversions.
Another benefit of email marketing is its cost-effectiveness. Compared to traditional marketing methods like print advertising or direct mail, email marketing is significantly cheaper. There are no printing or postage costs involved, making it a budget-friendly option for businesses, especially for those just starting out.
Not only is email marketing cost-effective, but it also offers great return on investment (ROI). According to a study by Litmus, every $1 spent on email marketing has an average ROI of $42. This high ROI is partly because email allows you to nurture leads over time, build trust and credibility, and ultimately convert them into paying customers.
Building a strong email list is a crucial step in email marketing success. Without a list of engaged subscribers, your emails won’t reach anyone. While it may be tempting to buy email lists, this is not recommended. Purchased lists often contain outdated or irrelevant email addresses, and emailing people without their consent may violate regulations like the CAN-SPAM Act.
Instead, focus on building an organic email list from scratch. This can be done through various methods, such as offering valuable content in exchange for email sign-ups, promoting your mailing list on your website and social media accounts, or running contests and giveaways. The goal is to attract people who are genuinely interested in your products or services and want to receive updates from your business.
Building Your Email List
To build your email list effectively, start by creating compelling lead magnets or incentives that encourage people to opt-in. Lead magnets can be anything from ebooks and whitepapers to webinars and exclusive discounts. The key is to offer something valuable and relevant to your target audience in exchange for their email address.
Once you have your lead magnet in place, promote it on your website and social media platforms. Create eye-catching opt-in forms that clearly describe the benefits of signing up and make it easy for visitors to subscribe. Consider using pop-ups or exit-intent forms to capture the attention of users before they leave your website.
In addition to promoting your lead magnet, you can also leverage partnerships or collaborations with other businesses or influencers in your industry. For example, you could offer to guest post on a popular blog in exchange for a mention of your lead magnet and a link to your website. This can help you reach a wider audience and attract more subscribers.
Keep in mind that building an email list takes time and effort. Be patient and consistent in your marketing efforts, and always prioritize quality over quantity. It’s better to have a smaller list of engaged and interested subscribers than a large list of uninterested or inactive ones.
Segmenting Your Email List
Once you have successfully built your email list, the next step is to segment it. Segmenting allows you to divide your subscribers into different groups based on specific criteria. This can include factors such as demographics, location, purchase history, interests, or engagement level.
Segmentation is crucial because it allows you to send targeted and personalized emails to different segments of your audience. By tailoring your content to the specific needs and interests of each segment, you increase the chances of engagement and conversions.
For example, if you have an online clothing store, you can create segments based on gender, age group, and purchase history. This way, you can send tailored promotions or product recommendations to different segments, increasing the likelihood of conversion.
To segment your email list effectively, use an email marketing software that allows you to categorize and tag your subscribers. Most email marketing platforms provide built-in segmentation features that make this process easy and efficient.
Analyzing your email campaign metrics can also provide valuable insights for segmentation. Monitor open rates, click-through rates, and conversion rates for different segments to identify patterns and preferences. Use this information to refine your segmentation strategy and deliver even more targeted content to your subscribers.
The 90-Day Rule
One important aspect to consider in email marketing is the 90-day rule. After 90 days of not opening or engaging with your emails, a subscriber becomes a cold subscriber. Cold subscribers are less likely to convert and may negatively impact your email deliverability.
To ensure optimal deliverability and engagement, it’s important to regularly clean your email list by exporting cold subscribers. Most email service providers charge based on the number of subscribers in your account. By removing inactive or unengaged subscribers, you can potentially reduce costs and improve the performance of your email campaigns.
To export cold subscribers, export them from your email service provider and save them in a separate file. This way, you still have their data for future reference, but they are no longer part of your active email list. Make sure to save this file in a secure location to comply with data protection regulations.
Regularly exporting cold subscribers every 30 days or so helps keep your email list clean and focused on engaged subscribers. It also allows you to maintain a higher deliverability rate and avoid being marked as spam by email service providers.
Creating a Weekly Email Strategy
To ensure consistent engagement and reduce the chances of subscribers becoming cold, it’s important to create a weekly email strategy. Sending weekly emails helps keep your brand top-of-mind and provides value to your subscribers on a regular basis.
When planning your weekly emails, consider showcasing case studies of your business or clients. Case studies demonstrate your expertise and the results you have achieved for others. They also serve as social proof, building trust and credibility with your audience.
For each case study, highlight the challenges your client faced, the strategies or solutions you implemented, and the results achieved. Make sure to include tangible and measurable outcomes. This helps your subscribers see the potential benefits of working with you and encourages them to take action.
Ideally, send these case study emails every Monday to start the week off with valuable content. Begin by introducing the client or business you worked with, explain their situation before working with you, and then dive into the results and outcomes they experienced. End the email with a call to action, such as inviting subscribers to book a call or learn more about your services.
Showcasing Case Studies
Case studies are a powerful tool to demonstrate the value and effectiveness of your products or services. They provide real-life examples of how you have solved a problem or achieved success for a client. By showcasing case studies in your emails, you can build trust, credibility, and authority with your audience.
When selecting case studies to showcase, choose those that highlight your strengths and demonstrate the impact you have made on your clients’ businesses or lives. Look for success stories where your solutions have led to significant improvements or measurable outcomes.
In each case study email, provide detailed information about the client or business, their goals or challenges, the strategies or solutions you used, and the results achieved. Include any relevant data, such as revenue growth, increased customer acquisition, or improved customer satisfaction. Visual elements like charts, graphs, or before-and-after images can also enhance the impact.
Remember to make the case study relatable to your target audience. Focus on the aspects that are most relevant to their needs and pain points. By doing so, you can effectively show your subscribers how your products or services can help them achieve similar results.
Automating Your Email Sequences
Managing and sending individual emails to your subscribers can be time-consuming and inefficient. That’s where email automation comes in. With email automation, you can create pre-designed email sequences that are sent automatically based on specific triggers or actions.
When implementing email automation, consider creating a sequence of emails that showcases your case studies. This way, you can ensure that new subscribers receive the full series and get exposed to your success stories over time.
Start by creating an outline of your case study email sequence. Determine the intervals between each email and the number of case studies you want to feature. If you decide to feature 12 case studies, for example, you can send one case study email every week for 12 weeks.
Using your email marketing software, set up the automated sequence by copying and pasting the email content into the corresponding time slots. This way, once a subscriber joins your list, they will automatically receive the case study emails in the predetermined order.
By automating your email sequences, you can save time, ensure consistency, and deliver valuable content to your subscribers without having to manually send each email. This allows you to focus on other important aspects of your business while still providing a personalized and engaging experience to your audience.
Setting a Goal for Case Studies
When showcasing case studies in your email marketing, it’s important to set goals and objectives for each case study. Having clear goals helps you track the effectiveness of your emails and measure ROI. It also allows you to refine your strategies and optimize future campaigns.
When setting goals for case studies, consider what you want to achieve with each email. Do you want to increase engagement, drive website traffic, or generate leads? Having a specific goal in mind allows you to tailor your content and calls to action accordingly.
For example, if your goal is to generate leads, include a call to action that directs subscribers to a landing page where they can download a related lead magnet or sign up for a free consultation. If your goal is to increase engagement, encourage subscribers to reply to the email with their thoughts or questions.
Monitor the performance of each case study email by analyzing metrics like open rates, click-through rates, and conversions. Based on these results, adjust your strategies and content as needed. Experiment with different subject lines, email layouts, or calls to action to optimize engagement and achieve your goals.
By regularly setting goals and evaluating the performance of your case study emails, you can continuously improve your email marketing strategy and maximize its impact on your business.
Removing Cold Subscribers
As mentioned earlier, cold subscribers are those who have not engaged with your emails for 90 days or more. Keeping them in your active email list can negatively impact your deliverability rates and inflate your email marketing costs.
To ensure optimal email deliverability and keep your list focused on engaged subscribers, it’s important to regularly remove cold subscribers. Most email service providers charge based on the number of subscribers in your account, so removing inactive or unengaged subscribers can help reduce costs.
To remove cold subscribers, export them from your email service provider and save them in a separate file. This allows you to retain their data while removing them from your active email list. Make sure to save this file in a secure location to comply with data protection regulations.
Consider exporting cold subscribers every 30 days or so to keep your email list clean and focused on active and engaged subscribers. By doing this, you can maintain a higher deliverability rate, improve the performance of your email campaigns, and ensure that your valuable content reaches the right audience.
In conclusion, email marketing remains a powerful tool for businesses to directly communicate with their audience and drive sales. By building an organic email list, segmenting your subscribers, and implementing a weekly email strategy with case studies, you can effectively engage and convert your audience. By automating your email sequences and regularly removing cold subscribers, you can optimize your email marketing efforts and achieve significant results for your business.