In “The Digital Marketing Tools Used by Jason Wardrop for His 7-Figure Agency,” this video provides valuable insights into the software tools utilized by Jason Wardrop for his successful digital marketing agency. The video explains the two categories of software tools he uses: those for managing his own business and those for his clients. From ClickFunnels for setting up funnels and appointment calendars, to Plivo for texting services, and various other tools such as ScheduleOnce, Pipedrive, Wufoo Forms, and more, Jason shares his personal recommendations and insights on how these tools have contributed to the growth of his agency. With a total monthly expense of over $45,000 for tools and development, Jason also introduces an alternative option, Go High Level, which offers a free 14-day trial and a monthly plan at a significantly reduced cost of $1,500 while still helping businesses thrive. Get ready to discover the digital marketing tools that can elevate your agency to the next level!
Software Tools for Managing Your Own Business
As the owner of a digital marketing agency, it’s important to have the right software tools in place to efficiently manage your own business operations. These tools can help you streamline processes, improve productivity, and ultimately, grow your business. Here are some essential software tools that you can consider for managing your own business:
ClickFunnels
ClickFunnels is a powerful tool for setting up sales funnels, landing pages, and lead generation campaigns. It allows you to create visually appealing and high-converting funnels that guide your prospects through the buyer’s journey. With ClickFunnels, you can easily collect leads, sell products or services, and automate your marketing processes.
Appointment Calendars
Appointment calendars are essential for scheduling meetings and client consultations. With an appointment calendar tool, you can eliminate scheduling conflicts, streamline the booking process, and send automated reminders to clients. This ensures that you and your clients stay organized and never miss important appointments.
Webinars
Webinars are a great way to showcase your expertise, educate your audience, and generate leads. Webinar software allows you to host live or pre-recorded webinars, engage with your attendees through interactive features, and collect valuable data for follow-up marketing campaigns. It’s an effective tool for building relationships with your audience and establishing yourself as an industry authority.
Email Marketing
Email marketing remains one of the most effective ways to nurture leads, build relationships with clients, and drive sales. With an email marketing tool, you can create and send professional-looking email campaigns, segment your audience for personalized messaging, track campaign performance, and automate your email sequences. It’s a powerful tool for staying in touch with your prospects and clients.
Other Tools Mentioned
In addition to the software tools for managing your own business, there are also several tools that Jason Wardrop mentions in his video that are worth considering. These tools are geared towards client management and fulfillment. Here are some of the tools mentioned:
- Plivo: A texting service similar to Twilio, which allows you to send out text blasts for marketing purposes.
- ScheduleOnce: An appointment setting software that helps you manage all the appointments booked by your sales team.
- Pipedrive: A CRM (Customer Relationship Management) tool that helps you manage your contacts and prospects.
- Wufoo Forms: A form builder tool that allows you to gather information from potential leads and clients.
- ZipBooks: An accounting software tool that helps you manage your finances and keep track of your expenses.
- Heroku: A hosting platform that provides infrastructure and support for your software applications.
- Wistia: A video hosting and analytics platform that allows you to host and track your marketing videos.
- Sales Message: A two-way texting platform that enables communication with your clients through text messages.
- Intercom: A two-way chat widget that allows you to communicate with your website visitors and clients.
- DocuSign: An electronic signature platform that streamlines the signing process for contracts and agreements.
- QuickBooks: An accounting software tool that helps you manage your financial transactions and generate reports.
- Zoom: A video conferencing tool that allows you to communicate with your clients and team members remotely.
Jason’s Total Monthly Expenses for Tools and Development
According to Jason Wardrop, his total monthly expenses for tools and development amount to over $45,000. This includes the costs associated with the software tools mentioned above, as well as the expenses for custom development, support, and hosting.
Recommendation: Go High Level
Given the high monthly expenses associated with using multiple software tools, Jason Wardrop recommends using Go High Level as a cost-effective alternative. Go High Level is an all-in-one platform that provides client management and acquisition solutions, as well as various services for digital marketing agencies. Here are some features and benefits of using Go High Level:
Features of Go High Level
- Client Management: Go High Level allows you to manage all your agency clients in one place. You can track client interactions, manage their campaigns, and monitor their progress.
- Client Acquisition: The platform offers various tools for lead generation, including Facebook ads, funnels, websites, reputation management, online listings, and chat widgets.
- Two-Way Communication: Go High Level provides built-in chat and texting features, allowing you to communicate with your clients directly from the platform.
- White Labeling: You can customize the platform with your own branding, creating a seamless experience for your clients.
Various Services Offered
Go High Level offers a range of services that can help streamline your agency’s operations and provide value to your clients. These services include lead generation, reputation management, website design, funnel building, and more. This eliminates the need for separate tools and reduces your overall expenses.
Free 14-Day Trial
To test the platform and see if it fits your agency’s needs, Go High Level offers a free 14-day trial. This gives you an opportunity to explore the different features, set up campaigns, and assess its effectiveness for your business.
SAS Mode Plan
Go High Level offers a Software as a Service (SAS) mode plan for $497 per month. This plan includes all the features mentioned above, allowing you to manage your clients, generate leads, and provide value-added services, all in one platform. Compared to the expenses associated with using multiple tools, this plan offers significant cost savings.
Benefits of Using Go High Level
By transitioning to Go High Level, Jason has been able to significantly reduce his monthly expenses to $1,500 while still running a successful digital marketing agency. Here are some benefits of using Go High Level:
Significantly Reduces Monthly Expenses
By consolidating multiple tools into one platform, Go High Level eliminates the need for separate subscriptions, which can be costly. This allows digital marketing agencies to save on software expenses and allocate their budget towards other areas of their business.
Successful Digital Marketing Agency
Jason Wardrop’s own experience with Go High Level is a testament to its effectiveness in running a successful digital marketing agency. With the platform’s comprehensive features and services, agencies can efficiently manage their clients, generate leads, and provide value-added services, all while reducing costs and maximizing profitability.
Conclusion
Choosing the right software tools for managing your own business is crucial for the success and growth of your digital marketing agency. While there are many tools available in the market, it’s important to consider the costs, features, and benefits they offer. By carefully evaluating your needs and exploring platforms like Go High Level, you can streamline your operations, reduce expenses, and build a successful agency. Remember to take advantage of the free trial offers and thoroughly test the platforms before making a decision. Best of luck in managing your digital marketing agency!