Breakdown of a $1 Million GoHighLevel SaaS Sales Funnel by Jason Wardrop

Hey, I wanted to share with you this amazing video by Jason Wardrop where he breaks down his $1 million GoHighLevel SaaS sales funnel. In this video, Jason shares his experience and insights on building a successful SaaS business and becoming the top GoHighLevel affiliate. He explains the purpose of a sales funnel, which is to sift through a high volume of leads and ultimately make sales. The funnel includes various steps like opt-in pages, video sales letters, appointment bookings, and phone calls. Jason emphasizes the importance of traffic generation for creating awareness and attracting potential clients. He also offers viewers a free training on how to replicate this sales funnel for their own businesses. If you’re interested in learning from a successful entrepreneur and scaling your digital marketing agency, this video is a must-watch!

In “My $1M GoHighLevel SaaS Mode Sales Funnel (FULL Breakdown + Giveaway)” video, Jason Wardrop takes you through his one million dollar GoHighLevel SaaS sales funnel, step by step. Jason, who has over 15,000 paying clients, shares his strategies that have worked for him and proves that they are still effective. He emphasizes the importance of starting with lead generation rather than a full sales funnel, and explains how to use different mediums like advertising, emails, and partners to create traffic. He breaks down various stages, from opt-in pages to video sales letters and appointment bookings. Jason also highlights the significance of understanding pain points and offering solutions through phone calls. If you’re looking to scale your business and attract more software clients, this video is packed with valuable insights and actionable tips that you don’t want to miss out on.


Explanation of the $1 million GoHighLevel SaaS sales funnel

In this video, Jason Wardrop breaks down his $1 million GoHighLevel SaaS sales funnel. He provides a step-by-step guide to help viewers understand how he achieved such tremendous success using this sales funnel. Throughout the video, he offers valuable insights and tips for leveraging GoHighLevel’s SaaS mode to attract and convert more clients for digital marketing agencies.

Jason Wardrop’s experience with building a successful SaaS business and becoming the top GoHighLevel affiliate

Jason Wardrop shares his personal experience of building a successful SaaS business and becoming the top GoHighLevel affiliate. With over 15,000 paying clients, he has gained valuable expertise in the SaaS industry and has become a trusted authority. His achievements and knowledge make him a reliable source for insights into sales funnels and digital marketing strategies.

Purpose of a Sales Funnel

Definition and role of a sales funnel

A sales funnel is a marketing concept that outlines the customer journey from initial awareness to making a purchase. It is a visual representation of the various stages a potential customer goes through before becoming a paying customer. The purpose of a sales funnel is to guide leads through these stages and convert them into paying customers.

Sifting and sorting leads to make sales

One of the main goals of a sales funnel is to sift and sort leads to identify the most qualified prospects. It allows businesses to focus their efforts on those leads that are most likely to convert into paying customers. By segmenting leads and targeting specific stages of the funnel, businesses can maximize their sales efforts and increase their conversion rates.

Importance of Traffic Generation

Creating awareness and attracting potential clients

Traffic generation is crucial for creating awareness about a business or brand. Without sufficient traffic, businesses may struggle to reach potential clients and generate leads. By utilizing various marketing channels, such as advertising, email campaigns, and partnerships, businesses can attract potential clients and drive them to their sales funnel.

Driving traffic to the sales funnel

Once awareness is created, the next step is to drive traffic to the sales funnel. This can be achieved through targeted marketing efforts, such as running ads on platforms like Facebook or YouTube. The key is to focus on the click-through rate and cost per click, ensuring that the messaging and content resonate with the target audience and entice them to take action and enter the sales funnel.

Steps in the Sales Funnel

Opt-in pages

Opt-in pages serve as the first point of contact for potential customers. These pages typically offer valuable resources or information in exchange for the visitor’s contact information, such as their name, phone number, and email address. By collecting this information, businesses can follow up with potential customers and nurture them further down the sales funnel.

Video sales letters

Video sales letters (VSLs) are used to engage potential customers and present them with a solution to their pain points. These videos, typically 15 to 20 minutes long, highlight the understanding of the customer’s struggles and offer a solution in the form of booking an appointment with a member of the business’s team. VSLs help build a connection with the ideal client avatar and encourage them to take the next step in the sales funnel.

Appointment bookings

Once a potential customer has watched the VSL and sees the value in the offer, they are encouraged to book an appointment with a member of the business’s team. This step allows for further discussion and customization of the solution to the customer’s specific needs. By automating the appointment booking process using tools like GoHighLevel, businesses can streamline the process and ensure that appointments are scheduled at convenient times for both parties.

Phone calls

Phone calls provide the opportunity for a more personal and in-depth conversation with potential customers. During these calls, the focus is on understanding the client’s pain points and offering tailored solutions. By actively listening and empathizing with the customer, businesses can build trust and rapport, increasing the likelihood of conversion.

Phone Call Strategy

Focus on understanding the client’s pain points

During phone calls with potential customers, it is essential to actively listen and understand their pain points. By asking probing questions and allowing the customer to express their challenges, businesses can gain valuable insights into their needs and tailor their solutions accordingly. This empathetic approach helps build trust and credibility, making the customer more receptive to the proposed solution.

Offering a solution to the client

Once the client’s pain points have been identified, it is important to offer a solution that addresses their specific needs. By positioning the business as a trusted advisor and highlighting the benefits of the proposed solution, businesses can effectively demonstrate their value and increase the likelihood of a successful conversion. Customizing the solution to meet the client’s unique requirements can further enhance the effectiveness of the offer.

Selling Higher Ticket Items

Bundling months together into a package

To increase revenue and sell higher-ticket items, businesses can bundle multiple months or services together into a package. This approach allows businesses to offer discounted rates or additional perks to incentivize customers to commit to a longer-term engagement. By emphasizing the value and cost savings of the package, businesses can effectively upsell customers and generate higher sales.

Alternative to selling monthly subscriptions

Instead of selling monthly subscriptions, businesses can explore alternative pricing models that better align with their customers’ needs. For example, offering one-time payments or annual subscriptions can provide flexibility and cater to different budgets and preferences. By offering a range of pricing options, businesses can appeal to a broader audience and increase their chances of making a sale.

Access to Free Training

Viewers can access a free training by Jason Wardrop

As part of the video breakdown, viewers are given the opportunity to access a free training by Jason Wardrop. This training serves as a valuable resource for individuals looking to replicate the success of the $1 million GoHighLevel SaaS sales funnel. By following the steps and strategies outlined in the training, viewers can apply these principles to their own businesses and maximize their chances of success.

Training on replicating the sales funnel for their own businesses

The free training provided by Jason Wardrop offers detailed insights into replicating the $1 million GoHighLevel SaaS sales funnel for viewers’ own businesses. By following the step-by-step instructions and understanding the underlying strategies, viewers can adapt and customize the sales funnel to suit their unique needs and target audience. This training serves as a practical and informative resource for implementing effective sales funnels.


Jason Wardrop’s breakdown of the $1 million GoHighLevel SaaS sales funnel provides valuable insights and strategies for businesses looking to drive more leads and increase conversions. By understanding the purpose of a sales funnel, focusing on traffic generation, and implementing the various steps outlined, businesses can optimize their sales efforts and achieve significant results. With the access to free training and the opportunity to replicate the success of the GoHighLevel SaaS sales funnel, viewers have the tools and knowledge to take their businesses to the next level.