In the video “Comparing Earnings: The Creator of the Video vs. Biaheza,” the creator analyzes their YouTube earnings in comparison to another YouTuber named Biaheza. Despite acknowledging Biaheza’s superior performance in terms of subscribers, views, editing, thumbnails, and titles, the creator claims that YouTube still pays them more. They explain that YouTube payment is based on CPM (cost per 1000 views) and RPM (revenue per 1000 views) and attribute their higher CPM to the targeted advertising from businesses trying to reach their viewers. The creator offers advice to aspiring YouTubers to focus on their expertise and produce valuable content in a specific niche to potentially earn a significant income.

The creator shares data on their average CPM, ad revenue, and earnings from top videos, highlighting the fluctuating nature of their earnings. They suggest that small channels with a specific market and audience can earn a considerable amount of money through YouTube ad revenue. The creator also emphasizes the importance of timing, advising small business owners to start investing in marketing and advertising in January when ad costs decrease, and people have new goals and plans for the new year. Overall, the creator is optimistic about seeing a spike in ad revenue during the holiday season and intends to provide a recap of their total earnings for the year at the end of December.

Comparing Earnings: The Creator of the Video vs. Biaheza

When comparing earnings on YouTube, it’s hard to ignore the superior performance of YouTuber Biaheza. Biaheza boasts a much larger subscriber base, higher view counts, better editing, more appealing thumbnails, and attention-grabbing titles. Despite these advantages, the creator of the video claims that YouTube pays him more than Biaheza. In this article, we will explore the reasons behind this difference in earnings and highlight the strategies that the creator has used to maximize his income on YouTube.

YouTube payments based on CPM and RPM

To understand why the creator earns more than Biaheza, let’s first delve into how YouTube payments are calculated. YouTube pays creators based on two crucial metrics: CPM and RPM. The CPM, or cost per 1000 views, represents the amount of money advertisers pay to have their ads displayed on YouTube videos. On the other hand, RPM, or revenue per 1000 views, is the amount of money that YouTube pays the creator for each 1000 views their videos receive.

Higher CPM on the creator’s channel

One significant factor contributing to the creator’s higher earnings is his channel’s exceptionally high CPM. While vlogs and travel channels typically have CPMs ranging from $3 to $10, the creator’s channel has a CPM of $124.30, which is significantly higher than the average. The creator attributes this high CPM to the specific content he produces, which includes tutorials on starting a digital marketing agency and running Facebook and Instagram ads.

Specific videos with even higher CPMs

While the creator’s channel has an already impressive CPM, certain videos stand out with even higher CPMs ranging from $174 to $320. The reason for this discrepancy lies in the targeted advertising by businesses. These videos target viewers interested in specific niches, such as real estate agents or mortgage brokers. Advertisers are willing to pay a premium to reach these highly targeted audiences, resulting in significantly higher CPMs on these videos.

Focusing on expertise and valuable content in a specific niche

The creator’s success in earning higher CPMs and overall revenue lies in his focus on expertise and valuable content in a specific niche. Aspiring YouTubers can learn from his experience and make a decent income by homing in on their expertise and producing valuable content. By providing tutorials, how-tos, and other informative content, creators can establish themselves as authorities in their fields and attract a dedicated audience.

Possible reasons for higher CPMs during the holiday season

The creator speculates that his recent spike in CPMs may be attributed to increased advertising budgets during the holiday season. As businesses allocate more funds for advertising during this time, ad rates and CPMs tend to rise. The creator provides data from the last 28 days showing his higher CPM compared to previous years, further supporting this theory.

Fluctuations in ad revenue

The creator has been actively posting on YouTube since January 2018. Although his total ad revenue throughout this period amounts to approximately $71, the earnings from his top videos reach around $109. The creator’s ad revenue has fluctuated over time, with highs of up to $320 on certain videos. These fluctuations are normal and serve as a reminder that ad revenue can vary greatly on YouTube.

Earning potential through YouTube ad revenue for small channels

One important takeaway from the creator’s experience is the earning potential for small channels with a specific market and audience. Creators who focus on a particular niche can generate a considerable amount of income through YouTube ad revenue. This realization opens up opportunities for small business owners looking to establish a presence on YouTube and monetize their content.

Maximizing income in the last six weeks of the year

To maximize income from big brands, the creator advises creators to create more content and show more ads in the last six weeks of the year. During this time, advertisers increase their spending, and capitalizing on this spending spree can significantly boost earnings. By strategically timing content creation and ad placement, creators can take advantage of the festive season and reap the financial benefits.

January as a great time for advertising

For small business owners, January presents an excellent opportunity to invest in marketing and advertising on platforms like Facebook, Instagram, YouTube, and Google. Ad costs tend to decrease after the holiday season, making it more affordable for businesses to reach their target audience. Additionally, people set new goals and make plans for the new year, creating a receptive audience for advertising campaigns.

Anticipating a spike in ad revenue during the holiday season

The creator anticipates a spike in ad revenue during November and December due to holiday spending and big brand advertisements. With more businesses vying for consumers’ attention and increased ad budgets, CPMs are expected to rise during this period. The creator hopes to capitalize on this trend and concludes that the holiday season and big brands can have a significant impact on YouTube ad revenue.

In conclusion, the creator of the video has managed to earn more from YouTube than his competitor, irrespective of having fewer subscribers and lower quality in various aspects. The key factors contributing to his higher earnings are his high CPM, specific videos with even higher CPMs, and his focus on expertise and valuable content in a specific niche. The creator’s experience serves as inspiration for aspiring YouTubers looking to earn a decent income and highlights the earning potential of YouTube ad revenue for smaller channels. By recognizing trends, maximizing income during specific periods, and strategically planning content and ad placement, creators can maximize their earnings on YouTube.