GoHighlevel CRM Review: Is It Worth It?

Today, I want to give you a quick rundown on my experience with GoHighlevel CRM and whether or not it’s worth it. About a year ago, I signed up for GoHighlevel while using other platforms like click funnels, kajabi, and convertkit, which were costing me a significant amount of money. At first, I found GoHighlevel overwhelming and it took me a while to figure everything out. However, once I committed to it, I started to love the software. Over the past year, they have made the onboarding process easier and added new features to simplify things. In my opinion, if you’re looking to start a marketing agency or run clients’ businesses, GoHighlevel is the best software on the market. If you want help getting started and simplifying the setup process, I can provide you with a free training guide. Additionally, I am a partner with GoHighlevel, so by signing up through my affiliate link, you can get an extended 30-day free trial and access to exclusive bonuses like templates and training. I hope this rundown helps you in deciding if GoHighlevel CRM is worth it for you.

Overview of GoHighlevel CRM

Introduction to GoHighlevel CRM

GoHighlevel CRM is a comprehensive customer relationship management (CRM) platform that offers a wide range of features and capabilities to businesses of all sizes. It was designed to streamline marketing, sales, and customer service processes, allowing businesses to effectively manage their customer data, track leads, automate marketing campaigns, and more. With its user-friendly interface and powerful tools, GoHighlevel CRM aims to simplify the management of customer relationships and help businesses optimize their marketing and sales strategies.

Features and Capabilities

GoHighlevel CRM offers a variety of features and capabilities that make it a valuable tool for businesses. These features include lead management, sales pipeline management, contact management, task management, email marketing, text marketing, website and sales funnel builder, marketing automation, calendar and appointment scheduling, payment processing, and reporting and analytics. By providing an all-in-one solution, GoHighlevel CRM allows businesses to streamline their operations and effectively manage their customer relationships.

Pricing Plans

GoHighlevel CRM offers flexible pricing plans to cater to the needs and budgets of different businesses. The pricing plans are structured based on the number of contacts you have in your database. The Starter plan starts at $97 per month and allows up to 2,500 contacts. The Pro plan starts at $297 per month and accommodates up to 10,000 contacts. For larger businesses with more extensive needs, there is also a customizable Enterprise plan available. The pricing plans include access to all features and support, making it a cost-effective solution for businesses looking to optimize their CRM processes.

Pros and Cons of GoHighlevel CRM

Advantages of using GoHighlevel CRM

There are several advantages to using GoHighlevel CRM for your business. One of the main advantages is its comprehensive set of features. With GoHighlevel CRM, you have access to all the tools you need to manage your customer relationships effectively, from lead generation to marketing automation to payment processing. This eliminates the need to invest in multiple software solutions and allows you to streamline your workflows.

Another advantage of GoHighlevel CRM is its user-friendly interface. The platform is designed to be intuitive and easy to navigate, making it accessible to users of all experience levels. Whether you’re a seasoned marketer or new to CRM platforms, you can quickly learn how to use GoHighlevel CRM and leverage its features to optimize your business processes.

GoHighlevel CRM also offers excellent customer support. The support team is responsive and knowledgeable, providing assistance whenever you encounter issues or have questions about the platform. They are dedicated to ensuring that users have a seamless experience with GoHighlevel CRM and are always ready to provide guidance and support.

Disadvantages of using GoHighlevel CRM

While GoHighlevel CRM has numerous advantages, there are a few potential disadvantages to consider. One of the main disadvantages is the learning curve associated with the platform. As a comprehensive CRM solution, GoHighlevel CRM offers a wide range of features and capabilities, which can be overwhelming for users who are new to CRM platforms. It may take some time and effort to fully understand and utilize all the tools available.

Another potential disadvantage is the pricing structure. While the pricing plans are flexible and cater to different business sizes, the cost may still be a concern for smaller businesses with limited budgets. Additionally, the pricing plans are based on the number of contacts, which means that businesses with a large customer base may incur higher costs.

Overall, while GoHighlevel CRM offers a comprehensive and powerful CRM solution, it may not be suitable for businesses with limited resources or those who prefer a simpler CRM platform.

User Experience

Ease of Use

GoHighlevel CRM is designed with ease of use in mind. The platform features a clean and intuitive interface that allows users to navigate through different features and functions effortlessly. The layout is well-organized, making it easy to find and access the tools and functionalities you need. Whether you’re creating a sales pipeline, designing a sales funnel, or managing contacts, the process is straightforward and user-friendly.

Additionally, GoHighlevel CRM provides helpful tooltips and guides throughout the platform to assist users in understanding different features and how to best utilize them. This helps to reduce the learning curve and allows users to quickly get up to speed with the platform.

Learning Curve

While GoHighlevel CRM is designed to be user-friendly, it does have a learning curve, especially for users who are new to CRM platforms. With its comprehensive set of features and capabilities, it may take some time for users to fully grasp and utilize all the tools available. However, GoHighlevel CRM offers extensive documentation and support resources, including video tutorials and a knowledge base, to help users overcome the learning curve and maximize the platform’s potential.

Customer Support

One of the standout features of GoHighlevel CRM is its exceptional customer support. The support team is responsive and knowledgeable, providing prompt assistance whenever users encounter issues or have questions about the platform. They are available via email, live chat, and phone to address any concerns and provide guidance on how to best utilize GoHighlevel CRM. The customer support team is dedicated to ensuring a positive user experience and is a valuable resource for users who may need assistance or have inquiries.

Integration and Compatibility

Third-Party Integrations

GoHighlevel CRM offers a wide range of third-party integrations to enhance its functionality and compatibility with other software tools. The platform seamlessly integrates with popular marketing automation tools, email marketing platforms, payment gateways, and more. Some of the notable integrations include Zapier, Mailchimp, Stripe, Twilio, and PayPal. These integrations allow businesses to connect GoHighlevel CRM with their existing software ecosystem, streamlining their operations and ensuring a smooth flow of data across different platforms.

Compatibility with Different Devices and Platforms

GoHighlevel CRM is compatible with various devices and platforms, making it accessible to users regardless of their preferred operating system or device. The platform is web-based, meaning it can be accessed through a web browser on desktop computers, laptops, tablets, and smartphones. This enables users to access and manage their CRM data on-the-go, ensuring they can stay connected and productive no matter where they are. Whether you’re using Windows, MacOS, iOS, or Android, GoHighlevel CRM provides a seamless user experience across different platforms.

CRM Features

Lead Management

GoHighlevel CRM offers robust lead management features that allow businesses to efficiently capture, track, and nurture leads. The platform enables users to create customizable lead capture forms and landing pages, which can be embedded on websites or shared through various marketing channels. Leads can be automatically assigned to relevant team members, ensuring a prompt and personalized response. Additionally, GoHighlevel CRM provides lead scoring and qualification tools to help prioritize leads and focus resources on high-quality prospects.

Sales Pipeline Management

GoHighlevel CRM offers comprehensive sales pipeline management capabilities to help businesses streamline their sales processes. Users can create customized sales pipelines, including stages, tasks, and milestones, to effectively track and manage leads from initial contact to conversion. The platform provides visibility into the sales pipeline, allowing users to identify bottlenecks, make data-driven decisions, and optimize their sales strategies. Automation features, such as email and text reminders, can also be implemented to ensure timely follow-ups and maximize conversion rates.

Contact Management

GoHighlevel CRM provides robust contact management features that allow businesses to store and organize customer data effectively. Users can create detailed contact profiles, including personal information, contact details, interaction history, notes, and more. The platform also allows for segmentation and tagging, enabling users to categorize contacts based on specific criteria and target them with personalized marketing campaigns. With GoHighlevel CRM, businesses can have a comprehensive view of their customers and tailor their interactions accordingly.

Task Management

GoHighlevel CRM offers advanced task management capabilities to help users stay organized and productive. The platform allows users to create and assign tasks, set due dates, and track progress. Tasks can be associated with specific contacts, deals, or projects, ensuring that important actions are not overlooked. Additionally, GoHighlevel CRM provides automation features, such as task reminders and notifications, to help users stay on top of their to-do lists and ensure timely follow-ups.

Email Marketing

GoHighlevel CRM includes robust email marketing features that enable businesses to create and send engaging email campaigns. The platform provides customizable email templates, drag-and-drop editors, and personalized tags, allowing for the creation of highly targeted and visually appealing emails. Users can segment their contact lists, automate email sequences, and track email open rates and click-through rates to measure the effectiveness of their campaigns. With GoHighlevel CRM, businesses can leverage email marketing to nurture leads, build relationships with customers, and drive conversions.

Text Marketing

In addition to email marketing, GoHighlevel CRM also offers powerful text marketing capabilities. The platform enables businesses to send personalized text messages to their contacts, providing an additional channel for communication and engagement. Users can create automated text message sequences, schedule text blasts, and track message delivery and engagement. Text marketing can be a highly effective strategy to reach customers instantly, deliver time-sensitive promotions, and foster direct communication.

Website and Sales Funnel Builder

Customizable Templates

GoHighlevel CRM provides a website and sales funnel builder that offers a wide range of customizable templates. Users can choose from a variety of professionally designed templates and customize them to align with their brand and marketing goals. The templates cover different industries and purposes, including lead generation, sales funnels, event registration, and more. Customization options include color schemes, logo integration, content placement, and more, allowing users to create visually appealing and personalized websites and sales funnels.

Drag-and-Drop Functionality

The website and sales funnel builder in GoHighlevel CRM incorporates drag-and-drop functionality, making it easy for users to design and customize their websites and sales funnels. Users can simply drag and drop elements, such as images, text boxes, buttons, and forms, onto their webpages, and arrange them to create the desired layout. This eliminates the need for coding or design skills, enabling users to create professional-looking websites and sales funnels without any technical expertise.

Responsive Design

GoHighlevel CRM’s website and sales funnel builder ensures that all templates and designs are fully responsive. This means that websites and sales funnels created on the platform will automatically adapt and optimize their display on different devices and screen sizes, including desktops, laptops, tablets, and smartphones. With responsive design, businesses can ensure a seamless user experience for their website visitors, regardless of the device they are using, and maximize engagement and conversion rates.

Marketing Automation

Automated Email Campaigns

GoHighlevel CRM offers powerful marketing automation features that enable businesses to create and execute automated email campaigns. Users can set up triggers and conditions to automate the sending of targeted emails based on customer behavior, such as website visits, email opens, or purchases. The platform provides a visual automation builder, allowing users to create complex email sequences with ease. By automating email campaigns, businesses can deliver timely and relevant content to their contacts, nurture leads, and drive conversions.

Text Message Automation

In addition to email automation, GoHighlevel CRM also supports text message automation. Businesses can create automated text message sequences and set up triggers and conditions to send targeted messages based on customer behavior. Text message automation can be used to deliver time-sensitive promotions, appointment reminders, order updates, and more. By automating text messages, businesses can leverage the immediacy and effectiveness of SMS communication to engage customers and drive conversions.

Campaign Tracking and Analytics

GoHighlevel CRM provides robust tracking and analytics features to help businesses measure the performance of their marketing campaigns. Users can track key metrics, such as email open rates, click-through rates, text message delivery rates, and engagement rates. The platform also offers detailed campaign analytics, allowing users to assess the effectiveness of their marketing efforts and make data-driven decisions. By tracking and analyzing campaign performance, businesses can optimize their marketing strategies and improve their overall ROI.

Additional Features

Calendar and Appointment Scheduling

GoHighlevel CRM includes a calendar and appointment scheduling feature that allows businesses to manage their schedules efficiently. Users can create and manage appointments, set availability, and send automated reminders to both customers and staff. The calendar integrates with other features within the platform, such as lead management and contact management, ensuring a seamless appointment booking process. By utilizing the calendar and appointment scheduling feature, businesses can streamline their scheduling processes and enhance customer experience.

Payment Processing

GoHighlevel CRM offers payment processing capabilities, allowing businesses to accept payments directly through the platform. Users can integrate payment gateways, such as Stripe and PayPal, to enable secure online transactions. This feature is particularly beneficial for businesses that sell products or services directly through their websites or sales funnels. By incorporating payment processing, businesses can provide a convenient and seamless payment experience for their customers, enhancing conversion rates and revenue generation.

Reporting and Analytics

GoHighlevel CRM provides comprehensive reporting and analytics tools that allow businesses to gain insights into their marketing and sales performance. Users can access detailed reports on various metrics, such as lead conversion rates, sales pipeline performance, email campaign performance, and more. The platform offers visualizations and data visualizations to help users understand trends, identify areas for improvement, and make informed business decisions. By leveraging reporting and analytics, businesses can optimize their strategies, allocate resources effectively, and drive continuous improvement.

Customer Reviews

Positive Feedback from Users

Many users have expressed positive feedback regarding their experience with GoHighlevel CRM. Users appreciate the platform’s comprehensive set of features and capabilities, particularly its all-in-one nature. The ability to access lead management, sales pipeline management, contact management, task management, email marketing, text marketing, and more within a single platform has helped businesses streamline their operations and improve their overall efficiency.

Users also commend GoHighlevel CRM’s user-friendly interface and ease of use. The platform’s intuitive design and user-friendly navigation make it accessible to users of all experience levels, allowing them to quickly learn and utilize the different tools available. The extensive documentation and support resources provided by GoHighlevel CRM have also been praised, as they help users overcome the learning curve and maximize the platform’s potential.

The exceptional customer support provided by GoHighlevel CRM has been a standout feature for many users. The support team’s responsiveness, expertise, and dedication to ensuring a positive user experience have been highly appreciated. Users value the prompt assistance and guidance provided by the support team, which helps them resolve issues and make the most of the platform’s features.

Negative Feedback from Users

While GoHighlevel CRM has received predominantly positive feedback, there have been a few areas of concern raised by some users. One common issue is the initial learning curve associated with the platform. The comprehensive set of features and capabilities offered by GoHighlevel CRM can be overwhelming for users who are new to CRM platforms. Some users found it challenging to fully understand and utilize all the tools available, requiring more time and effort to get up to speed.

Another concern raised by some users is the cost of the platform, particularly for small businesses with limited budgets. While GoHighlevel CRM offers flexible pricing plans, the cost may still be a barrier for smaller businesses, especially those transitioning from free or lower-cost CRM solutions. Some users felt that the pricing structure, which is based on the number of contacts, resulted in higher costs for businesses with a larger customer base.

Overall, while the negative feedback regarding GoHighlevel CRM is minimal, it is essential for businesses to consider these concerns and assess whether the platform aligns with their specific needs and resources.


In conclusion, GoHighlevel CRM offers a comprehensive and powerful CRM solution for businesses looking to streamline their marketing, sales, and customer service processes. With its wide range of features and capabilities, user-friendly interface, and exceptional customer support, GoHighlevel CRM has garnered positive feedback from many users. From lead management to sales pipeline management to email and text marketing automation, GoHighlevel CRM provides the tools necessary for businesses to optimize their marketing and sales strategies.

While there may be a learning curve associated with the platform, GoHighlevel CRM’s extensive documentation and support resources support users in overcoming this challenge and fully utilizing the platform’s potential. The platform’s integration and compatibility with various devices and third-party software ensure that businesses can seamlessly incorporate GoHighlevel CRM into their existing technology ecosystem.

When considering GoHighlevel CRM, it is important for businesses to evaluate their specific needs, resources, and budget to determine if the platform aligns with their requirements. However, overall, GoHighlevel CRM is a robust CRM solution that offers a comprehensive range of features, making it a worthwhile consideration for businesses of all sizes. With its ability to streamline operations, enhance customer relationships, and drive marketing and sales success, GoHighlevel CRM can be a valuable asset in achieving business growth and success.