In “Jason Wardrop’s Warning about Selling Facebook Ads as a Digital Marketing Agency,” Jason Wardrop shares his insights on the potential pitfalls of offering Facebook ads as a standalone service. He emphasizes the importance of a holistic approach to digital marketing, highlighting the need to combine various strategies alongside Facebook ads to achieve desired results for clients. The article also delves into three simple and effective services that can be sold to clients, including automating online reviews, setting up automated follow-up calls or texts, and utilizing Google Business Messenger. Wardrop offers a free digital marketing agency course and an online workshop on getting clients and scaling the business for those interested in starting their own agency.
In the video, Wardrop shares his recent experience of successfully selling these services to his plumber and highlights the ease of implementation and ongoing value they provide to clients. He discusses the common challenges of offering Facebook ads, such as the need for ad copy, landing page creation, and sales funnel development, and suggests starting with simpler services that can deliver excellent results across different industries. The video provides a step-by-step guide on setting up these services using the go high level software, showcasing how a one-time setup can continuously deliver value to clients without the need for ongoing customization.
Facebook ads as a standalone service
Jason Wardrop warns against selling Facebook ads as a standalone service for digital marketing agencies. While Facebook ads can be effective in reaching a target audience, they are just one component of a comprehensive digital marketing strategy. Relying solely on Facebook ads may not provide clients with the desired results.
Facebook ads are just one component
It is important to understand that Facebook ads are just one component of a digital marketing strategy. They can be powerful tools for reaching a specific audience and generating leads, but they should not be the sole focus of a digital marketing agency.
Selling Facebook ads alone may not provide desired results
Selling Facebook ads alone may not provide clients with the desired results because it does not take into account other important aspects of digital marketing, such as branding, content creation, and website optimization. While Facebook ads can generate leads, it is important to have a holistic approach that encompasses various marketing strategies.
Offering a holistic approach with various digital marketing strategies
To provide clients with comprehensive results, it is important for digital marketing agencies to offer a holistic approach that includes various digital marketing strategies. This can include content creation, search engine optimization, email marketing, social media management, and website optimization. By combining these strategies with Facebook ads, clients can achieve better results and a higher return on investment.
Three simple digital marketing agency services that can be sold to clients
Instead of solely focusing on selling Facebook ads, Jason Wardrop suggests offering three simple digital marketing agency services that can be sold to clients: automating online reviews, setting up automated follow-up calls or texts, and utilizing Google Business Messenger.
Author’s recent experience of selling these services to their plumber
The author shares their recent experience of selling these services to their plumber. When the plumber came over to fix their water heater, the author saw an opportunity to offer additional marketing services. By explaining the benefits of automating online reviews, setting up automated follow-up calls or texts, and utilizing Google Business Messenger, the author was able to sign up their plumber as a client.
Automating online reviews
Automating online reviews is a valuable service that can help businesses improve their online reputation and ranking on platforms like Google. By setting up a system where customers are prompted to leave reviews after a transaction, businesses can generate more positive reviews and increase their visibility online.
Setting up automated follow-up calls or texts
Setting up automated follow-up calls or texts is another valuable service that can help businesses improve their customer service and increase conversion rates. By reaching out to customers who have made inquiries or expressed interest in their products or services, businesses can stay engaged with potential leads and increase the chances of converting them into customers.
Utilizing Google Business Messenger
Utilizing Google Business Messenger is a powerful tool for businesses to communicate directly with their customers. By enabling customers to message businesses directly from their Google search results, businesses can provide immediate assistance and build stronger relationships with their customers. This can lead to increased customer satisfaction and higher customer loyalty.
Setting up services using go high level software
To set up these services for clients, the author recommends using go high level software. This software provides the tools and features necessary to automate online reviews, set up automated follow-up calls or texts, and utilize Google Business Messenger. By using go high level software, agencies can streamline their processes and provide efficient services to their clients.
Ease of selling these services and ongoing value to clients
The author emphasizes the ease of selling these services and the ongoing value they provide to clients. By offering services that are easy to set up and require minimal ongoing maintenance, agencies can provide a cost-effective solution for their clients. Additionally, these services offer long-term value by improving a business’s online reputation, customer service, and communication with customers.
Free digital marketing agency course for interested individuals
To support individuals interested in starting their own digital marketing agency, the author offers a free digital marketing agency course. This course is designed to help aspiring entrepreneurs understand the essentials of starting and running a successful digital marketing agency. Topics covered in the course include finding clients, providing effective services, and scaling the business.
Free online workshop on getting clients and scaling the business
In addition to the free digital marketing agency course, the author also offers a free online workshop on getting clients and scaling the business. This workshop provides valuable insights and strategies for attracting clients and growing a digital marketing agency. Topics covered in the workshop include lead generation, client acquisition, and business expansion.