In this video by Jason Wardrop, the second part of the GoHighLevel SaaS Mode series, he shares valuable insights on how to scale GoHighLevel using paid ads. Jason, a successful software company owner with over 15,000 SaaS clients, emphasizes that paid ads should only be utilized once you have established product-market fit and are consistently generating at least $10,000 per month. He advises starting with one traffic source, one funnel, and one offer before adding a second traffic source with paid ads. Jason presents two funnel options for scaling, including a traditional webinar funnel and a recommended funnel for beginners, both of which have proven to boost sales significantly. Additionally, he delves into two strategies for scaling a business: using organic strategies to generate leads and utilizing Facebook ads in a traditional call funnel to convert leads into customers. With his in-depth knowledge and experience, Jason provides valuable insights to help entrepreneurs in scaling their GoHighLevel SaaS Mode with paid ads.
Scaling GoHighLevel SaaS Mode with Paid Ads
Introduction to Scaling GoHighLevel with Paid Ads
Welcome to part two of the GoHighLevel SaaS Mode series by Jason Wardrop. In this video, Jason will be sharing valuable insights and strategies on how to scale GoHighLevel with paid ads. If you haven’t watched the first video, we highly recommend going back and checking it out, as it covers how to get your first 100 SaaS customers from scratch.
About Jason Wardrop and GoHighLevel
Jason Wardrop is a successful software company owner with over 15,000 SaaS clients. His experience and expertise in the industry make him the perfect person to learn from when it comes to scaling a software business like GoHighLevel.
As an incentive for viewers to sign up for GoHighLevel using his referral link, Jason offers a $2,000 paid program for free. This program includes his proven funnels, templates, and strategies that he personally uses in his own software company. So if you’re looking to grow your GoHighLevel SaaS business, this is an incredible opportunity to gain valuable resources at no cost.
The Importance of Product-Market Fit and Revenue
Before diving into scaling with paid ads, it’s crucial to ensure that you have achieved product-market fit. This means that your product is in high demand and meets the needs of your target market. Without product-market fit, no amount of paid ads will lead to substantial growth.
Additionally, Jason advises that you should have consistent monthly revenue of at least $10,000 before considering paid ads. This ensures that your business is generating enough revenue to cover the costs of advertising and potentially scaling your operations.
Starting with One Traffic Source, Funnel, and Offer
To effectively scale your GoHighLevel SaaS business with paid ads, it’s important to start with simplicity. Jason recommends beginning with one traffic source, one funnel, and one offer. This allows you to test and optimize your strategies before adding additional traffic sources with paid ads.
By starting with a single traffic source, you can focus your efforts and resources on driving quality traffic to your funnel. Once you have perfected this process and achieved positive results, you can then consider expanding to additional traffic sources.
When selecting a funnel, choose one that has been proven to be effective in your industry. There are various funnel options available, but it’s essential to choose the one that aligns with the goals of your business and resonates with your target audience.
Similarly, your offer should be compelling and provide significant value to your customers. The goal is to create an offer that is irresistible and stands out among your competitors. By starting with one traffic source, funnel, and offer, you can refine your strategies and lay the foundation for successful scaling with paid ads.
Recommended Funnels for Scaling
Now, let’s explore two recommended funnel options that you can implement for scaling your GoHighLevel SaaS business.
Webinar Funnel Option
One effective funnel option for scaling is the webinar funnel. This funnel starts with a Facebook ad that drives traffic to a webinar registration page. Jason recommends conducting live webinars every week for three straight years to maximize engagement and connection with your audience.
During the webinar, you have the opportunity to pitch your product, which should be priced between $1,000 to $2,000. Jason found that offering two pricing options worked best for him – a full pay option of $997 or three monthly payments of $367. This pricing structure allows flexibility for your customers and increases the likelihood that they will invest in your product.
To further boost sales, Jason suggests adding an order form bump for an additional offer priced at $297. This bump provides an upsell opportunity to your customers, increasing the total value of their purchase.
Finally, consider including an upsell for extended access to your product. For an additional investment of $497, customers can access your product for an extra nine months. This upsell not only increases revenue but also enhances the overall customer experience.
Recommended Funnel for Beginners
For those just starting out with a GoHighLevel SaaS business, Jason recommends a slightly modified version of the webinar funnel. This beginner-friendly funnel follows a similar structure, starting with a Facebook ad that leads to a webinar registration page.
The pricing for the beginner funnel is the same as the webinar funnel – either a full pay option of $997 or three monthly payments of $367. However, instead of the order form bump and upsell, the focus is on providing exceptional value with the main offer. This simplified approach allows beginners to focus on perfecting their webinar presentation and delivering a compelling offer.
Pricing Structure for the Recommended Funnel
When setting the price for your product, it’s important to consider various factors. Jason advises that you test different price points to determine the optimal balance between affordability for your customers and profitability for your business.
For the main offer in the funnel (priced between $1,000 to $2,000), consider offering both a full pay option and a monthly payment option. This provides flexibility for your customers and can increase conversion rates.
For the order form bump, Jason recommends setting a price point of $297. This additional offer should provide substantial value and be aligned with the main offer to enhance the customer experience.
Lastly, for the upsell, consider providing extended access to your product for an additional investment of $497. This upsell should offer significant benefits and reasons for customers to extend their relationship with your business.
Conclusion
In conclusion, scaling GoHighLevel SaaS Mode with paid ads requires careful planning and strategic execution. It’s crucial to have product-market fit and consistent revenue before considering paid ads. Starting with one traffic source, funnel, and offer allows you to refine your strategies and lay the foundation for successful scaling.
The recommended funnel options, including the webinar funnel and the beginner-friendly funnel, provide a blueprint for effective scaling. By offering irresistible products and additional offers, you can maximize sales and revenue.
Remember, there are two strategies for scaling a business – organic lead generation and Facebook ads. Jason also suggests offering a lead generation service to increase profitability. Additionally, follow-up with a cleanup funnel to convert leads who did not immediately purchase.
By implementing these strategies and following Jason Wardrop’s recommendations, you can scale your GoHighLevel SaaS business and achieve remarkable results.