Digital Marketing Game Plan for Real Estate Agents

In the video “Digital Marketing Game Plan for Real Estate Agents” by Jason Wardrop, he outlines a comprehensive strategy for real estate agents to dominate their market using digital marketing techniques. The plan centers around leveraging social media platforms like Facebook and Instagram to capture attention and expand one’s audience. With a budget of $20 per day, the plan includes allocating $10 towards Facebook and Instagram ads targeting cold market leads, $5 towards YouTube ads, and $5 towards retargeting. By utilizing landing pages instead of websites, conversion rates can be significantly increased. The video also explains the concept of remarketing/retargeting, demonstrating its effectiveness in real estate marketing. Additionally, viewers are encouraged to subscribe to the channel for weekly videos on lead generation and business growth.

Jason Wardrop, in his video titled “Digital Marketing Game Plan for Real Estate Agents,” provides real estate professionals with a step-by-step approach to becoming top realtors in their market. By utilizing platforms like Facebook, Instagram, and YouTube, agents can reach a wider audience at a fraction of the cost of traditional advertising methods. With a daily budget of $20, the plan emphasizes the importance of sending leads to landing pages, as they can generate significantly higher conversion rates compared to websites. Wardrop also highlights the power of remarketing/retargeting, explaining how it can increase brand awareness and lead generation. For those interested in further training and information on lead generation and marketing strategies, the video offers additional resources and encourages engagement through comments and subscriptions.

Digital Marketing Game Plan for Real Estate Agents


As a real estate agent, leveraging digital marketing strategies can greatly benefit your business. In this comprehensive article, we will outline a game plan that focuses on utilizing social media networks, allocating your budget effectively, using landing pages, automating follow-up methods, utilizing YouTube for video ads, understanding targeting options, utilizing the Facebook Pixel, and implementing remarketing/retargeting strategies. This game plan is suitable for real estate agents at different levels and aims to increase brand awareness and dominance in the market.

Introduction to the Digital Marketing Game Plan

Digital marketing has become an essential tool for real estate agents to reach a wider audience and boost their business. By implementing a strategic game plan, you can effectively leverage social media networks and other digital platforms to gain attention and increase your brand visibility. This game plan is designed to help you create a roadmap for success in the digital marketing arena.

Benefits of Leveraging Digital Marketing in Real Estate

Digital marketing offers numerous benefits for real estate agents. By promoting your business online, you can reach a wider audience, increase your online presence, and establish yourself as an expert in your field. Additionally, digital marketing allows for targeted advertising and provides measurable results, enabling you to track the success of your campaigns and optimize your strategies accordingly.

Importance of Reaching a Wider Audience

In the competitive world of real estate, it is crucial to reach a wider audience to generate leads and increase sales. With the help of digital marketing, you can expand your reach beyond your local community and target potential buyers and sellers. By utilizing social media networks and other digital platforms, you can reach a global audience and create brand awareness on a larger scale.

Focus on Facebook and Instagram

When it comes to social media networks, Facebook and Instagram are the best platforms for real estate agents. These platforms offer a wide range of advertising options and have a large user base, making them ideal for reaching potential clients. By leveraging Facebook and Instagram ads, you can target cold market leads and generate leads more effectively.

Utilizing Facebook and Instagram Ads

Facebook and Instagram ads allow you to target specific demographics and interests, ensuring that your ads reach the right audience. By allocating $10 per day for Facebook and Instagram ads, you can effectively target cold market leads and increase your chances of generating quality leads. These ads can be customized to fit your target audience and provide measurable results.

Targeting Cold Market Leads

Targeting cold market leads is crucial for real estate agents who want to expand their client base. By utilizing the targeting options offered by Facebook and Instagram ads, you can narrow down your audience to people who have never heard of you but live in your community. This targeting strategy increases the chances of reaching potential buyers and sellers who are actively looking for real estate services.

Effectiveness of Facebook and Instagram for Real Estate Marketing

Facebook and Instagram have proven to be highly effective platforms for real estate marketing. With their large user base and advanced targeting capabilities, these platforms offer a cost-effective way to reach potential clients. Real estate agents can showcase their listings, share valuable content, and engage with their audience to build trust and credibility.

Daily Budget Allocation

To effectively implement the digital marketing game plan, it is important to allocate your budget wisely. With a daily budget of $20, you can allocate $10 for Facebook and Instagram ads, $5 for YouTube ads, and $5 for retargeting. This budget allocation allows you to target cold market leads, reach a wider audience through video ads, and retarget potential clients who have shown interest in your services.

Benefits of Landing Pages over Websites

When it comes to generating leads, landing pages offer numerous advantages over traditional websites. Landing pages are designed specifically to convert visitors into leads by focusing on a single call to action. By driving traffic to landing pages instead of your main website, you can increase your conversion rates and generate more leads. Landing pages are customizable, easy to create, and provide a seamless user experience.

Increased Conversion Rates

The primary advantage of using landing pages is the increased conversion rates they offer. Unlike traditional websites, landing pages are designed with a specific goal in mind, whether it’s capturing leads or promoting a specific service. By optimizing your landing pages for conversions, you can significantly increase the number of leads generated from your digital marketing efforts.

Generating More Leads

Landing pages play a crucial role in lead generation for real estate agents. By creating unique landing pages for different offers or services, you can target specific audiences and collect valuable contact information. By using lead capture forms, you can acquire the names, phone numbers, and email addresses of potential clients, allowing you to follow up and nurture these leads effectively.

Optimizing Landing Pages

To maximize the effectiveness of your landing pages, it is important to optimize them for conversion. This can be done by using compelling headlines, persuasive copy, clear call-to-action buttons, and attractive visuals. Additionally, minimizing distractions and keeping the design clean and intuitive can also improve the overall user experience and increase conversions.

Engaging with Leads

Engaging with leads is crucial for real estate agents who want to build relationships and close deals. By automating follow-up methods, you can ensure that no lead falls through the cracks and that every potential client receives personalized attention. Automated follow-up methods, such as text messaging, allow you to engage with leads in a timely manner and increase the chances of booking appointments.

Booking Appointments

The ultimate goal of engaging with leads is to book appointments and convert them into clients. By using automated follow-up methods, you can streamline the appointment booking process and save time. Text messaging has proven to be an effective method for booking appointments, as it allows for immediate communication and provides a convenient way for leads to respond and schedule appointments.

Importance of Text Messaging

Text messaging has become increasingly popular for real estate agents due to its high open rates and quick response times. Unlike emails or phone calls, text messages are more likely to be read and responded to by leads. By leveraging text messaging as part of your automated follow-up strategy, you can increase the chances of engaging with leads and ultimately booking appointments.

Methods to Automate Follow-up

Automating follow-up methods is essential for real estate agents who want to maximize their efficiency and save time. By using customer relationship management (CRM) software or other automation tools, you can set up automated follow-up sequences that engage with leads at various stages of the buying or selling process. These sequences can include text messages, emails, and even automated Facebook messages.

Enhancing Connection and Credibility

YouTube offers unique advantages for real estate agents, as it allows for greater connection and credibility with the audience. By creating video ads that feature you and your expertise, you can establish a personal connection with potential clients and build trust. Video ads on YouTube have higher engagement rates and are more likely to be remembered by viewers.

Advantages of YouTube for Real Estate Ads

YouTube provides several advantages for real estate advertising. With over 2 billion monthly active users, it offers a massive audience and the potential for viral exposure. YouTube also allows for more detailed targeting options, such as specific demographics and interests. Additionally, YouTube ads can be customized to fit different formats, including skippable ads, non-skippable ads, and bumper ads.

Types of Video Ads on YouTube

When creating video ads for YouTube, real estate agents can choose from a variety of formats, depending on their goals and target audience. Skippable ads allow viewers to skip the ad after a few seconds, while non-skippable ads require viewers to watch the entire ad. Bumper ads are short and non-skippable, typically lasting only six seconds. By tailoring your video ads to each format, you can effectively convey your message and capture the attention of potential clients.

Demographics and Interests

YouTube offers detailed targeting options that allow real estate agents to reach specific demographics and interests. This allows for more precise targeting compared to other platforms. By understanding the demographics and interests of your ideal clients, you can create highly targeted YouTube ads that resonate with your audience. This increases the chances of attracting qualified leads and generating more business.

Comparison to Facebook Targeting

While Facebook has historically been known for its detailed targeting options, recent changes have limited its capabilities. YouTube now offers targeting options that are no longer available on Facebook, making it an attractive platform for real estate agents. By utilizing YouTube’s targeting options, you can reach potential clients who may not be easily accessible through other advertising channels.

Tracking Visitors to Landing Pages

The Facebook Pixel is a powerful tool that allows real estate agents to track visitors to their landing pages and retarget them with ads. By installing the Facebook Pixel code on your website or landing pages, you can gather valuable data about your website visitors. This data can then be used to create custom audiences and retarget these visitors with relevant ads on Facebook and Instagram.

Retargeting with Facebook Ads

Retargeting is a key component of any digital marketing strategy, as it allows real estate agents to reach potential clients who have already shown interest in their services. By using the Facebook Pixel to track visitors to your landing pages, you can retarget them with customized ads that remind them of your brand and encourage them to take action. Retargeting has proven to be highly effective in increasing conversions and maximizing return on investment.

Benefits of Facebook Pixel for Real Estate Agents

The Facebook Pixel offers several benefits for real estate agents. By accurately tracking website visitors and their actions, you can gain insights into their behavior and preferences. This data can then be used to create highly targeted ads and improve the overall effectiveness of your digital marketing campaigns. Additionally, the Facebook Pixel allows for easy retargeting, ensuring that your ads reach the right audience at the right time.

Remarketing/Retargeting Strategy

Remarketing or retargeting is a strategy used by companies like Amazon to show ads for products that a person has previously shown interest in. In the real estate industry, remarketing can be highly effective in persuading potential clients to take action. By implementing a remarketing/retargeting strategy, real estate agents can remind potential clients of their listings or services and encourage them to engage further.

Suggested Daily Budget

To implement the digital marketing game plan, a suggested daily budget of $20 is recommended. This budget allocation allows for $10 per day for Facebook and Instagram ads, $5 per day for YouTube ads, and $5 per day for retargeting. This budget is flexible and can be adjusted based on your specific needs and goals. It is important to monitor your campaign performance and optimize your budget allocation accordingly.

Budget Optimization

To optimize your budget and maximize your return on investment, it is important to regularly monitor and analyze your campaign performance. By tracking key metrics such as click-through rates, conversion rates, and cost per lead, you can identify any areas that need improvement and make data-driven decisions. Optimizing your budget based on the performance of each advertising channel will ensure that your marketing efforts are effective and efficient.

Additional Resources and Training

For real estate agents who want to further enhance their digital marketing skills and generate more leads, additional resources and training are available. Jason Wardrop, the creator of this game plan, offers free training that provides step-by-step tutorials on setting up ads and implementing effective marketing strategies. These resources can help you stay updated on the latest digital marketing trends and best practices for real estate agents.

Subscribe for Weekly Videos

To stay informed and receive weekly videos on lead generation and business growth, it is recommended to subscribe to Jason Wardrop’s YouTube channel. With experience working with thousands of real estate professionals and a track record of over a million dollars in Facebook advertising, Jason Wardrop offers valuable insights and strategies that can help you dominate your market and achieve success in the real estate industry.

Channel’s Experience and Expertise

Jason Wardrop’s YouTube channel is backed by extensive experience and expertise in the digital marketing field. With a focus on helping real estate agents navigate the ever-changing landscape of online advertising, Jason Wardrop provides actionable strategies and tips that have been proven to deliver results. By following his channel, you can access valuable information and gain a competitive edge in the digital marketing space.

Engagement and Comment Invitation

To support the growth of Jason Wardrop’s YouTube channel and help it reach more people, viewers are encouraged to engage with the video by giving it a thumbs up. By showing support and engagement, you can help increase the visibility of the video and reach a wider audience. Additionally, viewers are invited to leave comments about their business, digital marketing efforts, and any areas they need help with. This encourages community engagement and provides an opportunity for viewers to connect and share their experiences.