In this video, Jason Wardrop shares valuable insights on how to set up a YouTube ad in Google AdWords to generate leads for your real estate business. With Facebook and Instagram limiting targeting options, YouTube still allows for targeting based on income and other factors. The video explains the lead generation process, from creating ads or videos for exposure on social networks to capturing leads’ information and implementing automated email and text marketing follow-ups. It also covers the important aspects of setting up a YouTube ad in Google AdWords, such as budgeting, targeting, and campaign settings. With the ability to run 24/7, a strong follow-up process is emphasized to book more appointments and close deals.
Targeting options for real estate advertising on Facebook and YouTube are discussed in this content. Utilizing the vast amount of user browsing data on Facebook and Google, targeted advertising can be achieved. Options include targeting based on home ownership status, in-market audiences, residential properties, houses for rent, and more. Video ads on YouTube can effectively promote real estate businesses and drive traffic to landing pages. Additionally, the use of the Facebook pixel enables remarketing campaigns on Instagram and Facebook. Viewers are encouraged to engage with the video by liking, commenting, and subscribing to the channel. Overall, this content provides valuable tips and strategies for real estate professionals looking to generate leads through YouTube advertising.
Setting Up a YouTube Ad in Google AdWords
Why YouTube Ads?
YouTube ads offer a unique opportunity to reach a wide audience and target specific demographics. Unlike platforms like Facebook and Instagram, YouTube still allows for targeting based on income and other factors. This makes it a valuable tool for businesses looking to generate leads and promote their products or services.
Lead Generation Process
The process of generating leads through YouTube ads involves creating engaging content or videos to gain exposure on social networks. This content is then used to drive traffic to a landing page or lead capture page, where visitors can enter their contact information. Once the leads are captured, an automated email and text marketing follow-up is put into place to nurture and convert them into customers.
Budget and Campaign Settings
Before setting up a YouTube ad campaign, it is important to allocate a budget for advertising. This will determine how much you can spend on your ads and how long your campaign will run. Additionally, you need to set clear campaign objectives, such as lead generation or brand awareness. You must also decide on the ad format and duration, as well as select the appropriate placement options.
Targeting Options in AdWords
Google AdWords offers various targeting options to help you reach your desired audience. Demographic targeting allows you to target specific age groups and household income levels. You can also target users based on their geographic location and interests or behaviors. These targeting options ensure that your ads are shown to the right people who are more likely to be interested in your products or services.
Excluding Certain Types of Content
To ensure that your ads are associated with appropriate and relevant content, it is important to exclude certain types of content. This includes avoiding inappropriate or irrelevant content that may negatively impact the perception of your brand. You can exclude specific topics, placements, and keywords to ensure that your ads are only shown on relevant and brand-safe content.
Adjusting Frequency Capping
To avoid annoying viewers and ensure a positive user experience, it is crucial to adjust the frequency capping of your ads. Frequency capping limits the number of times an ad is shown to a viewer within a specified time period. By setting appropriate frequency caps, you can ensure that your ads are not overly repetitive and avoid frustrating your audience.
Running the Ad Campaign 24/7
One advantage of running a YouTube ad campaign is that it can be active 24/7, allowing you to reach your target audience at any time. This ensures that your ads are visible to viewers who may be browsing or watching videos at different times of the day. By running your campaign continuously, you increase the chances of reaching potential customers and generating leads.
Importance of a Strong Follow-Up Process
After capturing leads through your YouTube ad campaign, it is important to have a strong follow-up process in place. This involves nurturing and converting leads into customers through email and text marketing. By providing valuable information and personalized communication, you can increase engagement and ultimately book more appointments and close more deals.
Targeting Options for Real Estate Advertising
For businesses in the real estate industry, both Facebook and YouTube offer valuable targeting options. These platforms have access to a large amount of user data, allowing you to target specific audiences based on demographics such as home ownership status, in-market audiences, residential properties, and houses for rent. By leveraging these targeting options, you can effectively reach potential buyers and sellers in the real estate market.
Using Video Ads to Promote Real Estate Businesses
Video ads on YouTube can be a powerful tool for promoting real estate businesses and driving traffic to landing pages. These video ads can showcase property listings, provide virtual tours, and highlight the expertise of real estate professionals. By utilizing video ads, real estate businesses can engage potential customers and differentiate themselves from competitors.
Conclusion
In conclusion, setting up a YouTube ad campaign in Google AdWords requires careful consideration of budget, targeting options, and campaign settings. By leveraging the unique targeting options available on YouTube, businesses can effectively generate leads and promote their products or services. It is important to have a strong follow-up process in place to nurture leads and convert them into customers. Additionally, real estate businesses can benefit from the targeting options and promotional opportunities provided by both Facebook and YouTube. By utilizing video ads, they can effectively promote their businesses and reach potential buyers and sellers in the real estate market. Remember to engage viewers by encouraging them to like, comment, and subscribe to your channel to build a strong online presence and establish lasting relationships with your audience.