Hey there! In this video titled “How to Use Instagram Ads for Real Estate Marketing,” Jason Wardrop is going to walk you through step-by-step instructions on setting up Instagram ads to generate more leads. Not only does he promise to show you how to access the Facebook Ads manager to set up these ads, but he also has a special bonus for you. If you comment “Instagram ads for realtors” below, he has a 100% free mini-course on Facebook and Instagram ads waiting for you.
The video covers various aspects, from choosing the budget and ad placement for the ads to using the Instagram newsfeed for maximum impact. You’ll also learn about using the Instagram Carousel format to market your listings effectively. Jason shares his personal experience in uploading multiple images of a house he recently moved into and recommends starting with the exterior and then adding images of the kitchen, family room, and bedrooms. The video concludes with further training on email and text message follow-up, along with an invitation to subscribe for free access to a training course.
How to Use Instagram Ads for Real Estate Marketing
Are you a real estate agent looking to generate more leads and maximize your marketing efforts? In this article, we will walk you through the step-by-step process of setting up Instagram ads for your real estate business. By following these instructions, you’ll be able to create effective ads that generate real leads. Plus, we have a special bonus for you: a free mini-course on Facebook and Instagram ads. Read on to learn how to get started!
Accessing Facebook Ads Manager to Set Up Instagram Ads
To begin setting up Instagram ads, you’ll need to access the Facebook Ads Manager. Instagram is owned by Facebook, so you’ll be managing your ads through the Ads Manager platform. To access the Ads Manager, simply go to your Facebook page and click on the create button at the top. From there, you can start creating your ad.
Using the Lead Generation Marketing Objective
For real estate ads, we recommend using the lead generation marketing objective. This objective allows you to create an Instagram Lead form, which automatically fills in the name, phone number, and email address of the viewer with the contact information Facebook or Instagram has on file. This can help reduce the number of fake leads and ensure that you are generating high-quality leads for your real estate business. Select the lead generation marketing objective when setting up your ad.
Reducing the Number of Fake Leads
One of the great advantages of using Instagram ads is that they can help you reduce the number of fake leads. By using the lead generation marketing objective and the Instagram Lead form, you can ensure that the leads you generate are genuine and interested in your real estate services. This can save you time and effort by focusing on leads that have a higher chance of converting into clients.
Choosing Budget and Ad Placement
When setting up your Instagram ads, you’ll need to choose your budget and ad placement. Determine how much you are willing to spend on your ads and set your daily budget accordingly. For smaller cities, a daily budget of $10 is recommended, while larger cities may require a budget of $20 or more. Additionally, you can choose where you want your ads to be placed. We recommend selecting the Instagram newsfeed as the placement option, as this is where your target audience is likely to spend the most time.
Using the Instagram Newsfeed
As mentioned earlier, the Instagram newsfeed is the ideal placement option for your ads. This is where users scroll through their feed and see posts from the accounts they follow. By placing your ads in the newsfeed, you can capture the attention of your target audience and increase the chances of generating leads for your real estate business.
Recommended Daily Budget
To effectively reach your target audience and generate leads, we recommend setting a daily budget for your Instagram ads. A budget of $10 per day is a good starting point for smaller cities, as it allows you to reach a significant number of potential leads without breaking the bank. For larger cities, a budget of $20 or more may be necessary to compete for the attention of your target audience.
Setting Up the Facebook Ad
Now that you have chosen your budget and ad placement, it’s time to set up your Facebook ad. Start by giving your ad campaign a name that is relevant to the listing you are marketing. This will help you keep track of your campaigns and make it easier to analyze their performance. Once you have named your campaign, proceed to the next steps of setting up your ad.
Using Instagram Carousel Format to Market a Listing
The Instagram Carousel format allows you to showcase multiple images in a single ad. This is a great way to market a listing and give potential buyers a glimpse into the property you are promoting. Start by selecting the images you want to include in your ad. We recommend starting with the exterior of the home and then adding images of the kitchen, family room, and bedrooms. The Carousel format allows you to upload up to 10 images, so take advantage of this by showcasing the best features of the property.
Creating Engaging Headline and Primary Text
The headline and primary text of your ad are crucial in grabbing the attention of your target audience and encouraging them to take action. Keep your wording simple and engaging, focusing on the key selling points of the property. Use strong, descriptive language to create a sense of urgency and entice viewers to click on your ad. Remember to highlight any unique features or amenities that make the listing stand out.
Adding More Images and Lead Capture Form
In addition to the Carousel format, you have the option to add more images to your ad. Use the plus button to upload additional images that further showcase the property. This allows potential buyers to get a comprehensive view of the listing and increases their interest in contacting you for more information. Additionally, consider adding a lead capture form to your ad. This form will appear when users click on your ad and pre-fill their name, phone number, and email address based on their Facebook or Instagram contact information. This makes it easy for interested viewers to reach out to you directly.
Importance of Privacy Policy and Thank You Screen
When creating your lead capture form, make sure to include a privacy policy. This assures viewers that their personal information will be handled securely and gives them added peace of mind when submitting their details. Additionally, set up a thank you screen that appears after viewers submit the form. This is an opportunity to express your appreciation and provide any additional information or instructions you want to share.
Editing the Form and Adding Additional Links
After setting up your lead capture form, you have the option to edit the form fields and add additional links or information. Customize the form to suit your needs and collect the necessary information from potential leads. Consider adding links to your website or social media profiles, as well as any other relevant resources or listings you want to promote. This allows viewers to explore more of your offerings and increases the chances of converting them into clients.
Conclusion
Using Instagram ads for real estate marketing can be a game-changer for your business. By following the steps outlined in this article, you can set up effective ads that generate high-quality leads and maximize your marketing efforts. Remember to choose the lead generation marketing objective, optimize your budget and ad placement, and utilize the Instagram newsfeed to reach your target audience. Take advantage of the Carousel format, create engaging headlines and text, and add a lead capture form to capture potential leads. Don’t forget to include a privacy policy and thank you screen, and customize the form with additional links and information. With these strategies in place, you’ll be well on your way to success in using Instagram ads for your real estate marketing. Good luck!
*[Note: The video mentioned in the context was not transposed into this article.]