In this video, Jason Wardrop shares valuable insights into generating real estate leads without relying on popular websites like Zillow, Trulia, or Realtor.com. He demonstrates how to leverage Google’s search function to find individuals actively looking to buy or sell homes using a free tool called Keywords Everywhere. The video goes on to explain how to set up a Google AdWords campaign to target people searching for homes in your area, providing tips on creating ad extensions and optimizing ads for higher click-through rates. By emphasizing the potential of Google AdWords to generate high-quality leads, Jason offers a valuable resource for real estate professionals looking to take control of their own lead generation.
If you want to generate real estate leads in your area, this video by Jason Wardrop is a must-watch. He shows you how to harness the power of Google’s search function to reach potential buyers and sellers without relying on popular websites like Zillow or Trulia. By using Google AdWords and the free tool Keywords Everywhere, you can discover the monthly search volume for keywords related to homes for sale in different areas. Jason provides step-by-step instructions on setting up a Google AdWords campaign, optimizing ads with relevant keywords and locations, and creating a captivating landing page with a lead capture form. Don’t miss out on this opportunity to generate exclusive, high-quality leads for your real estate business!
1. Leveraging Google’s Search Function
When it comes to generating real estate leads, Google’s search function can be a powerful tool. By understanding how to leverage this function, you can find people who are actively looking to buy or sell homes in your area. One way to do this is by using a free tool called Keywords Everywhere. This tool allows you to see the average monthly search volume for keywords related to homes for sale in different areas.
For example, let’s say you’re based in Arizona and you want to target people searching for homes for sale in Phoenix. By using Keywords Everywhere, you can see that there are approximately 6,600 people searching for this term every month. This information can help you gauge the potential demand for real estate in your target area.
1.1 Using Keywords Everywhere
Keywords Everywhere is a free chrome plugin that can provide valuable data on keyword search volumes. By installing this tool, you can easily access the average monthly search volume for specific keywords related to real estate. This information can help you identify keywords that are popular in your area and tailor your marketing efforts accordingly.
To use Keywords Everywhere, simply download the plugin and start searching for keywords related to homes for sale in your area. The tool will display the average monthly search volume for each keyword, allowing you to prioritize your keyword selection and focus on those with higher search volumes.
1.2 Average Monthly Search Volume
Understanding the average monthly search volume for specific keywords is crucial for effective lead generation. This data indicates the level of demand for homes in your target area, helping you determine which keywords to prioritize in your marketing efforts.
Higher search volumes suggest a larger pool of potential leads, while lower search volumes may indicate a less competitive market. By focusing on keywords with higher search volumes, you can maximize your chances of reaching a larger audience and generating more leads.
1.3 Targeting People Searching for Homes in Your Area
One of the main advantages of leveraging Google’s search function is the ability to target people who are actively looking to buy or sell homes in your specific area. By identifying the keywords that people in your area are searching for, you can tailor your marketing campaigns to reach this specific audience.
For example, if you’re based in Gilbert, Arizona, you can use Keywords Everywhere to discover the average monthly search volume for keywords like “homes for sale in Gilbert.” By targeting these specific keywords in your Google AdWords campaign, you can ensure that your ads are shown to people who are actively searching for homes in your target area.
2. Setting Up a Google AdWords Campaign
Once you have identified the keywords you want to target, setting up a Google AdWords campaign can help you reach your desired audience effectively. Google AdWords allows you to create ads that are displayed to people who are actively searching for specific terms related to real estate.
2.1 Creating an AdWords Account
To start, you will need to create a Google AdWords account. Simply go to the Google AdWords website and follow the prompts to set up your account. This process is simple and straightforward, and you will be guided through each step.
Once your account is set up, you can start creating your first AdWords campaign.
2.2 Choosing Broad, Phrase, and Exact Match Keywords
When setting up your Google AdWords campaign, it’s important to choose the right keywords. AdWords allows you to choose between broad, phrase, and exact match keywords.
Broad match keywords allow your ads to be shown to a wider audience. For example, if your keyword is “homes for sale,” your ads may be shown to people searching for any variation of this phrase, such as “houses for sale” or “real estate for sale.”
Phrase match keywords are a bit more specific. Your ads will be shown to people searching for the exact phrase, as well as phrases with additional words before or after it. For example, if your keyword is “homes for sale in Phoenix,” your ads may be shown to people searching for “affordable homes for sale in Phoenix” or “luxury homes for sale in Phoenix.”
Exact match keywords are the most specific option. Your ads will only be shown to people searching for the exact keyword you have chosen. For example, if your keyword is “[homes for sale in Phoenix],” your ads will only be shown to people searching for that specific phrase.
Choosing the right match type depends on your goals and target audience. If you want to reach a larger audience, broad match keywords may be a good choice. If you want to target a more specific audience, phrase or exact match keywords can help you achieve that.
2.3 Including Related Keywords for Broadening Reach
While it’s important to focus on specific keywords, it can also be beneficial to include related keywords in your Google AdWords campaign. By doing so, you can broaden your reach and potentially attract a larger audience.
For example, if you are targeting the keyword “homes for sale in Gilbert,” you can also consider including related keywords such as “real estate in Gilbert” or “houses for sale in Gilbert.” This will increase the chances of your ad being shown to people who may be interested in buying or selling homes in your area, even if they aren’t searching for the exact keyword you have chosen.
Including related keywords can help expand the reach of your campaign and increase your chances of generating more leads.
2.4 Importance of Relevant Headline and Description
When creating your ads for your Google AdWords campaign, it’s important to ensure that your headline and description are relevant to the keywords you are targeting. This will help improve the click-through rate of your ads and increase the chances of generating leads.
For example, if your keyword is “homes for sale in Gilbert,” your headline could be “Find Your Dream Home in Gilbert” and your description could highlight the key features and benefits of the homes you are promoting.
By including relevant keywords in your headline and description, you are more likely to attract the attention of potential home buyers or sellers and encourage them to click on your ad.
3. Optimizing Ad Campaign for Higher Click-Through Rates
Once your Google AdWords campaign is up and running, it’s important to optimize it for higher click-through rates. The higher the click-through rate, the more people will be visiting your landing page and potentially becoming leads.
3.1 Tips for Creating Ad Extensions
Ad extensions are additional pieces of information that you can add to your ads to make them more informative and appealing to potential home buyers or sellers. They can include additional links, phone numbers, or even reviews from satisfied clients.
When creating ad extensions, it’s important to keep them relevant to your real estate business and the specific ad that you are running. This will make your ads more informative and increase the chances of attracting potential leads.
For example, you can include a link to a virtual tour of a property or a video showcasing the services you offer. These extensions can provide additional value to potential buyers or sellers and encourage them to click on your ad.
3.2 Optimizing Ads for Relevancy
Relevancy is key when it comes to optimizing your Google AdWords campaign for higher click-through rates. By ensuring that your ads are relevant to the keywords you are targeting and the audience you want to attract, you increase the chances of generating leads.
One way to optimize your ads for relevancy is by using ad groups. Ad groups allow you to group your ads by specific themes or keywords, making it easier to tailor each ad to the specific audience you want to reach.
For example, if you are targeting both home buyers and home sellers, you can create separate ad groups for each audience. This way, you can create ads that are tailored to the needs and interests of each group, increasing the chances of attracting their attention and generating leads.
3.3 Testing and Tweaking to Improve Performance
Optimizing your Google AdWords campaign is an ongoing process that requires regular testing and tweaking. By monitoring the performance of your ads and making adjustments based on the results, you can continuously improve your click-through rates and generate more leads.
It’s important to test different ad variations, headlines, and descriptions to see which ones perform best. By making small tweaks to your ads and analyzing the results, you can identify what works and what doesn’t, and make adjustments accordingly.
For example, you can test different headline variations or call-to-action phrases to see which ones generate the highest click-through rates. By measuring the performance of each variation, you can optimize your ads to attract more leads and maximize your advertising budget.
4. Benefits of Google AdWords for Generating Real Estate Leads
There are several benefits to using Google AdWords as a tool for generating real estate leads. By understanding these benefits, you can make informed decisions about incorporating AdWords into your lead generation strategy.
4.1 Potential for High-Quality Leads
Google AdWords can help you generate high-quality leads by targeting people who are actively searching for homes in your area. Unlike traditional advertising methods that may reach a broader audience, AdWords allows you to focus specifically on those who are most likely to be interested in buying or selling a property.
This targeted approach increases the chances of attracting leads who are more likely to convert into clients. By reaching people who are actively searching for homes, you can connect with potential buyers or sellers at the right time and increase your chances of closing deals.
4.2 Targeting People Actively Looking to Buy or Sell Homes
One of the main advantages of Google AdWords for generating real estate leads is the ability to target people who are actively looking to buy or sell homes. By using specific keywords related to real estate, you can ensure that your ads are shown to people who are actively searching for properties in your area.
This targeting capability allows you to focus your marketing efforts on those who are most likely to engage with your ads and become leads. By reaching potential buyers or sellers at the right time, you can increase your chances of converting them into clients.
4.3 Maximizing Visibility with Remarketing
Another benefit of using Google AdWords for generating real estate leads is the opportunity to maximize visibility through remarketing. Remarketing allows you to show ads to people who have previously visited your website or engaged with your ads.
By using remarketing, you can stay top of mind with potential leads and increase the chances of re-engaging them. For example, if someone visits your website but doesn’t fill out a contact form, you can use remarketing to show them ads that remind them of your services and encourage them to take action.
By maximizing your visibility through remarketing, you can increase brand awareness and capture leads that may have otherwise been lost.
5. Creating an Effective Landing Page
In addition to running a successful Google AdWords campaign, it’s important to have an effective landing page to capture leads. A landing page is a standalone web page that is designed to convert visitors into leads by encouraging them to take a specific action, such as filling out a contact form or requesting more information.
5.1 Importance of Lead Capture Form
A lead capture form is a vital component of an effective landing page. This form allows visitors to provide their contact information, such as their name, email address, and phone number, in exchange for valuable content or to request further assistance.
By including a lead capture form on your landing page, you can collect the necessary information to follow up with potential leads and nurture them through the sales process. This form should be designed to be user-friendly and easy to fill out, ensuring a seamless experience for visitors.
5.2 Directing Users to a Landing Page Instead of a Website
When it comes to generating real estate leads, directing users to a dedicated landing page is often more effective than directing them to your website. A landing page is designed specifically to capture leads and guide visitors towards taking a desired action, such as filling out a contact form or requesting more information.
By directing users to a landing page, you can eliminate distractions and provide a focused experience that encourages them to take the desired action. Your landing page should be tailored to the specific needs and interests of your target audience, ensuring that visitors are motivated to provide their contact information and become leads.
5.3 Designing a User-Friendly and Engaging Landing Page
To create an effective landing page, it’s important to design a page that is user-friendly and engaging. The layout should be clean and visually appealing, with clear headings, concise copy, and compelling visuals.
The content on your landing page should highlight the key benefits and features of your real estate services and provide a compelling reason for visitors to take action. You can include testimonials, reviews, or case studies to build trust and credibility with potential leads.
It’s also important to optimize your landing page for mobile devices, as a significant portion of internet traffic comes from mobile users. Ensure that your landing page is responsive and adjusts to different screen sizes, providing a seamless experience for all visitors.
6. Utilizing Facebook Remarketing
In addition to leveraging Google AdWords, utilizing Facebook remarketing can be another effective strategy for generating real estate leads. Facebook remarketing allows you to show ads to users who have previously interacted with your website or engaged with your content.
6.1 Showing Ads to Users Across Different Platforms
One of the main advantages of Facebook remarketing is the ability to show ads to users across different platforms. With Facebook’s vast network of users, you can reach potential leads on various devices, including mobile phones, tablets, and desktop computers.
By showing ads to users across different platforms, you can increase the chances of re-engaging them and capturing their attention. This multi-platform approach ensures that your ads are seen by potential leads wherever they are, increasing your visibility and brand awareness.
6.2 Increasing Visibility and Brand Awareness
Facebook remarketing can also be an effective strategy for increasing visibility and brand awareness. By consistently showing ads to users who have previously interacted with your website or engaged with your content, you can stay top of mind and increase recognition of your brand.
This increased visibility can lead to increased trust and credibility among potential leads. By repeatedly exposing them to your brand and messaging, you can establish a strong presence in their minds and increase the chances of converting them into clients.
In conclusion, leveraging Google’s search function, setting up a Google AdWords campaign, optimizing your ad campaign for higher click-through rates, and utilizing Facebook remarketing can all be effective strategies for generating real estate leads.
By understanding how to use Keywords Everywhere to find people actively looking to buy or sell homes, setting up a Google AdWords campaign, optimizing your ads, creating an effective landing page, and utilizing Facebook remarketing, you can maximize your chances of attracting high-quality leads and growing your real estate business.
To generate real estate leads without relying solely on websites like Zillow, Trulia, or Realtor.com, it’s important to embrace the power of digital marketing and take control of your own lead generation efforts. By following the strategies outlined in this article, you can increase your visibility, target a specific audience, and generate high-quality leads that are exclusive to you. So go ahead and take the first steps towards generating real estate leads using Google’s search function and start growing your business today.