GoHighLevel Tutorial for Beginners by Jason Wardrop

Hey there! I want to share an awesome tutorial for beginners on GoHighLevel by Jason Wardrop. In this step-by-step training, Jason breaks down everything you need to know about using GoHighLevel. The best part? You can access free setup and templates that will make your journey a whole lot easier.

Before you dive in, just a quick heads-up: make sure you don’t use any ad blockers or chrome extensions when clicking on the link, as it can block affiliate tracking. And speaking of bonuses, Jason has some fantastic ones lined up for those who sign up through his affiliate link. These bonuses include access to the Agency Partner Program, AI SaaS Accelerator, Real Estate Agency Accelerator, Affiliate Cashflow Academy, Private Members Community, Weekly Group Coaching Calls, and even a 1 on 1 Business Kickoff Call.

But wait, there’s more! GoHighLevel is an all-in-one sales and marketing solution specifically designed for digital marketing agencies. It streamlines the entire process by providing all the necessary tools under one roof. The best part? You can even white label the software, meaning you can have your own domain, logo, and even your own Stripe account. And with three pricing plans to choose from, starting as low as $97/month, you can find the perfect fit for your needs. So why wait? Check out the full tutorial and training by Jason Wardrop to get started on your GoHighLevel journey today!

Overview of GoHighLevel

What is GoHighLevel?

GoHighLevel is an all-in-one sales and marketing solution specifically designed for digital marketing agencies. It simplifies the process by providing all the necessary tools under one roof, eliminating the need for multiple subscriptions and logins. With GoHighLevel, you can easily manage websites, sales funnels, email marketing, SMS marketing, web chat, and more.

All-in-one solution for digital marketing agencies

One of the key features of GoHighLevel is that it serves as an all-in-one solution for digital marketing agencies. Instead of using multiple software platforms, you can keep everything centralized within GoHighLevel. This makes it more efficient and convenient to manage all aspects of your marketing efforts.

Features of GoHighLevel

GoHighLevel offers a wide range of features that cater to the needs of digital marketing agencies. Some of the key features include:

  1. Websites: GoHighLevel provides a user-friendly drag-and-drop website builder, allowing you to create professional-looking websites without any coding knowledge.
  2. Sales Funnels: The funnel builder in GoHighLevel enables you to map out the customer journey and create effective funnels that drive conversions.
  3. Email Marketing: You can create and manage email campaigns, segment your email lists, automate email sequences, and analyze email performance all within the platform.
  4. SMS Marketing: GoHighLevel enables you to set up SMS campaigns, create templates and automations, track SMS analytics, and optimize your SMS strategies.
  5. Web Chat: The platform offers a web chat widget that can be installed and configured on websites. You can manage conversations and leads, integrate chatbots for automation, and convert leads through chat.
  6. White Labeling: GoHighLevel allows you to customize the platform with your own branding by white labeling it. This includes using your own domain, logo, and Stripe account.
  7. Training and Templates: GoHighLevel provides step-by-step tutorials and pre-built templates for websites, funnels, and more. These resources can help enhance your skills and expedite the setup process.

Pricing plans and trial period

GoHighLevel offers three pricing plans to accommodate different business needs. The base plan is priced at $97 per month and includes all the essential features. The $297 per month plan allows unlimited clients, making it suitable for agencies with a larger client base. The Saas Pro plan is priced at $497 per month, offering automated account creation and unlimited clients. Additionally, GoHighLevel offers a 30-day extended trial period, giving you ample time to explore the platform before making a commitment.

Setting Up GoHighLevel

Creating an account

To begin using GoHighLevel, you need to create an account. Simply visit the GoHighLevel website and click on the signup button. Follow the prompts to provide the necessary information, such as your name, email address, and password. Once your account is created, you can proceed to set up your profile and customize it according to your preferences.

White labeling GoHighLevel

One of the standout features of GoHighLevel is the ability to white label the software. This means you can brand the platform with your own logo, domain, and Stripe account. White labeling not only gives your business a more professional appearance but also enhances client trust and loyalty.

Setting up your domain, logo, and Stripe account

To set up your domain and logo, navigate to the settings section of your GoHighLevel dashboard. Here, you can input your domain name and upload your logo file. Additionally, you will need to connect your Stripe account to enable payment processing. This ensures a seamless experience for your clients when they make payments.

One-on-one setup calls

GoHighLevel offers one-on-one setup calls to guide you through the initial setup process. These calls provide personalized assistance and allow you to ask any questions you may have. Take advantage of these calls to familiarize yourself with the platform and make the most out of its features.

Exploring the GoHighLevel Dashboard

Navigating the dashboard

Once you log into your GoHighLevel account, you’ll be greeted by the dashboard. The dashboard serves as the central hub where you can access all the different sections and features of the platform. It is designed to be user-friendly and intuitive, allowing for easy navigation and quick access to the tools you need.

Understanding the main sections

The GoHighLevel dashboard is divided into several main sections, each serving a specific purpose. These sections include:

  1. Dashboard: This gives you an overview of your account and provides key metrics such as leads generated, sales made, and website performance.
  2. Conversations: This section allows you to manage and streamline client communication across various channels, including Facebook messages, web chat, text messages, and more.
  3. CRM: The CRM section helps you organize and manage your contacts, add notes and tags, and keep track of important interactions and activities.
  4. Payments: In this section, you can create and manage products, set up payment processing, and generate invoices for your clients.
  5. Automations: GoHighLevel provides robust automation capabilities through workflows. This allows you to create and automate email, SMS, and Facebook Messenger campaigns to nurture leads and drive conversions.

Customizing your dashboard layout

GoHighLevel allows you to customize your dashboard layout to suit your preferences and workflow. You can rearrange the sections, change the size of tiles, and add or remove widgets. This customization feature enables you to create a dashboard that fits your specific needs and enhances your productivity.

Creating Websites

Using the drag-and-drop website builder

GoHighLevel provides a user-friendly drag-and-drop website builder that allows you to create stunning websites without any coding knowledge. Simply choose a template from the pre-built options and customize it to your liking. You can easily add sections, images, text, buttons, and other elements to create a visually appealing and functional website.

Customizing website templates

GoHighLevel offers a wide range of website templates to choose from. These templates are designed to cater to different industries and business needs. Once you’ve selected a template, you can personalize it by adding your own content, changing colors and fonts, and tweaking the layout to match your brand identity.

Adding pages and content

With GoHighLevel, you can easily add new pages to your website. Whether it’s a home page, about page, services page, or contact page, you can create them all with a few clicks. Adding content to these pages is as simple as dragging and dropping elements onto the page and editing the text and images. You have full control over the structure and design of your website.

Implementing SEO strategies

GoHighLevel allows you to optimize your website for search engines with built-in SEO tools. You can add meta tags, descriptions, and keywords to each page to improve its visibility in search engine results. Additionally, GoHighLevel provides guidance on best practices for on-page SEO, ensuring that your website ranks well and drives organic traffic.

Building Sales Funnels

Understanding the funnel builder

The funnel builder in GoHighLevel is a powerful tool that allows you to create and customize sales funnels for your business. A sales funnel is a visual representation of the customer journey, from the initial awareness stage to the final purchase stage. GoHighLevel’s funnel builder enables you to map out this journey and define the specific steps and actions that guide prospects through the funnel.

Mapping out the customer journey

When building a sales funnel in GoHighLevel, it’s essential to understand and map out the customer journey. This involves identifying the different stages of the funnel, such as awareness, consideration, and decision. You can then determine the specific actions and communications that need to take place at each stage to move prospects closer to conversion.

Adding landing pages and sales pages

GoHighLevel allows you to create and customize landing pages and sales pages within your sales funnels. These pages are designed to capture leads and drive conversions. You can choose from a variety of templates or create your own from scratch. By adding compelling content and persuasive call-to-actions, you can optimize these pages for maximum impact.

Integrating with email marketing

Integrating your sales funnels with GoHighLevel’s email marketing feature is crucial for effective lead nurturing and follow-up. By connecting your funnels to email campaigns, you can automatically send targeted emails to prospects based on their actions within the funnel. This allows for personalized communication and increases the chances of converting leads into customers.

Implementing Email Marketing

Creating and managing email campaigns

GoHighLevel provides a robust email marketing feature that allows you to create and manage email campaigns. You can design visually appealing emails using the drag-and-drop editor, personalize them with dynamic fields, and schedule them for automated delivery. The platform also provides analytics to track the performance of your email campaigns.

Segmenting your email list

Segmentation is a powerful strategy in email marketing, and GoHighLevel makes it easy to segment your email list based on various criteria. You can create custom segments based on demographics, behavior, interests, and more. By sending targeted emails to specific segments, you can increase engagement and conversion rates.

Automating email sequences

GoHighLevel’s automation capabilities extend to email sequences. This means you can create automated workflows that send a series of emails to subscribers based on specific triggers or actions. Whether it’s a welcome email series, abandoned cart follow-ups, or post-purchase sequences, automation ensures timely and relevant communication with your audience.

Analyzing email performance

GoHighLevel provides detailed analytics and reports to help you track the performance of your email campaigns. You can measure key metrics such as open rates, click-through rates, conversion rates, and more. These insights enable you to optimize your email marketing strategy and make data-driven decisions for better results.

Utilizing SMS Marketing

Setting up SMS campaigns

GoHighLevel offers SMS marketing capabilities, allowing you to leverage the power of text messaging for your marketing efforts. You can set up SMS campaigns to send targeted messages to your audience. SMS campaigns are particularly effective for time-sensitive promotions, event reminders, and personalized offers.

Creating templates and automations

To simplify your SMS marketing workflow, GoHighLevel allows you to create templates and automations. Templates are pre-designed messages that you can save and reuse, saving you time and effort. Automations, on the other hand, enable you to set up rules for when and how SMS messages are sent, ensuring that your messaging is timely and relevant.

Tracking SMS analytics

Just like with email marketing, GoHighLevel provides analytics for your SMS campaigns. You can track metrics such as delivery rates, click-through rates, bounce rates, and more. These insights help you evaluate the effectiveness of your SMS marketing efforts and make data-driven improvements.

Optimizing SMS strategies

With GoHighLevel, you can optimize your SMS marketing strategies through A/B testing. This involves testing different variations of your SMS messages to determine which ones generate the best response. By experimenting with different messaging, timing, and offers, you can continually improve your SMS campaigns and achieve better results.

Harnessing the Power of Web Chat

Installing and configuring the web chat widget

GoHighLevel offers a web chat widget that can be easily installed and configured on your website. With the web chat widget, you enable real-time communication with your website visitors, allowing them to ask questions, seek assistance, and engage with your business directly. Installing the widget generally requires copying and pasting a code snippet onto your website.

Managing conversations and leads

Once the web chat widget is installed, you can manage conversations and leads through the GoHighLevel dashboard. The platform provides a centralized interface where you can view and respond to chat inquiries. By efficiently managing conversations, you can provide excellent customer service, capture leads, and nurture prospects.

Integrating chatbots for automation

GoHighLevel allows you to integrate chatbots into your web chat system for automation. Chatbots can handle routine inquiries, provide immediate responses, and guide visitors through specific processes. By leveraging chatbots, you can streamline your customer support and lead generation processes, saving time and resources.

Converting leads through chat

Web chat presents an excellent opportunity to convert leads into customers. Through personalized conversations, you can engage prospects, understand their needs and preferences, and provide tailored solutions. By delivering exceptional customer experiences, you can increase the likelihood of conversion and foster long-term loyalty.

Accessing Training and Templates

Step-by-step tutorials for GoHighLevel

GoHighLevel provides step-by-step tutorials to help you navigate and utilize the platform effectively. These tutorials cover various aspects of GoHighLevel, from setting up your account to mastering specific features. Following these tutorials can significantly enhance your skills and ensure that you get the most out of the platform.

Pre-built templates for websites, funnels, and more

In addition to tutorials, GoHighLevel offers a library of pre-built templates for websites, funnels, and other marketing assets. These templates are professionally designed and optimized for conversion. By utilizing these templates, you can save time and resources while still delivering high-quality results.

Utilizing training resources to enhance your skills

GoHighLevel provides access to various training resources to help you enhance your skills and stay up to date with the latest marketing strategies. These resources include webinars, workshops, case studies, and more. By continuously learning and applying new techniques, you can grow your expertise and achieve better results for your clients.


GoHighLevel is a comprehensive sales and marketing solution for digital marketing agencies. With its wide range of features, including website creation, sales funnels, email marketing, SMS marketing, web chat, and more, GoHighLevel simplifies the process of managing multiple marketing tools. Whether you’re a beginner or an experienced marketer, GoHighLevel provides the tools and resources you need to streamline your operations, enhance your client offerings, and achieve your business goals. Sign up for the 30-day extended trial and take advantage of the one-on-one setup calls and training resources available to get started on GoHighLevel today.