In this video, Jason Wardrop shares a three-step process for getting digital marketing agency clients, even if you have no experience, no money, and no audience. He initially struggled with finding new clients without spending a lot on marketing, but after seeking advice from a successful friend, he discovered a strategy involving selling low-ticket digital products through a sales funnel. By offering step-by-step video training and services at different price points, he was able to generate leads and sales. Now, he offers the same sales funnel to viewers, allowing them to customize it for their own business. He also encourages viewers to leverage their social media profiles to promote the sales funnel and offers a free training and a program called the Agency Partner program for those interested in partnering with him in building their own digital marketing agency. If you’re looking for a way to get clients for your digital marketing agency without experience, money, or an audience, this video provides a simple and effective strategy that anyone can follow.
Step 1: Selling Low-Ticket Digital Products
Understanding the strategy
Selling low-ticket digital products is a strategy that can help you generate leads and sales for your digital marketing agency, even if you have no experience, no money, and no audience. The idea behind this strategy is to offer valuable step-by-step video training and services at different price points, making them accessible to a wide range of potential clients.
Creating step-by-step video training
One of the key components of selling low-ticket digital products is to create step-by-step video training that teaches your clients how to generate leads and grow their business themselves. This training should be informative, easy to follow, and provide actionable tips and strategies that can be implemented right away.
By providing valuable knowledge and resources through your video training, you establish yourself as an authority in your field, building trust with your potential clients. This can ultimately lead to them choosing to work with you in the future.
Offering services at different price points
In addition to the step-by-step video training, it’s important to offer services at different price points to cater to different clients’ needs and budgets. This allows you to reach a wider audience and provide options for clients who may not be ready or able to invest in higher-priced services.
For example, you can offer consulting services, where you provide personalized advice and guidance to clients on a one-on-one basis. You can also offer done-for-you services, where you handle tasks and projects for your clients, saving them time and effort.
By offering services at different price points, you can attract clients at various stages of their business journey, from beginners looking for guidance to established businesses looking to scale.
Step 2: Customizing and Optimizing the Sales Funnel
Monitoring leads and sales
Once you have set up your sales funnel to sell your low-ticket digital products, it’s important to monitor the performance of your funnel. This involves keeping track of the number of leads coming in, the conversion rate from leads to sales, and the overall revenue generated.
By regularly monitoring these metrics, you can identify any potential issues or bottlenecks in your sales funnel. For example, if you notice a low conversion rate, you can analyze the steps in your funnel to identify where potential customers may be dropping off and make necessary adjustments.
Analyzing conversion rates
Conversion rates are a key indicator of how effective your sales funnel is in converting leads into paying customers. By analyzing your conversion rates, you can identify areas for improvement and optimize your sales funnel for better results.
For example, if you notice a low conversion rate at a particular step in your sales funnel, you can experiment with different messaging, offers, or calls to action to see if it improves the conversion rate. A small tweak can often make a big difference in the overall profitability of your funnel.
Making necessary adjustments
Optimizing your sales funnel is an ongoing process. As you gather data and analyze the performance of your funnel, you may need to make adjustments to improve its effectiveness.
This could involve revising your messaging, updating your offers, or even changing the layout or design of your funnel to better capture and retain the interest of potential customers. The key is to be open to experimentation and constantly test and refine your funnel to maximize its conversion rate and revenue potential.
Step 3: Leveraging Social Media Profiles
Building a strong online presence
Social media platforms offer a powerful tool for building your online presence and reaching a wider audience. By actively engaging on social media, you can establish yourself as an authority in your industry, connect with potential clients, and promote your sales funnel.
To build a strong online presence, make sure to regularly share valuable content related to your industry. This could include tips, insights, case studies, or even behind-the-scenes looks at your business. Engage with your audience by responding to comments, addressing questions, and participating in relevant discussions.
Promoting the sales funnel through social media
Social media is a great platform for promoting your sales funnel and driving traffic to it. In addition to sharing valuable content, make sure to include links to your sales funnel in your social media profiles and posts. This will direct interested individuals to your funnel, where they can learn more about your digital marketing agency and potentially make a purchase.
Consider running targeted ads on social media platforms to further promote your sales funnel to a specific audience. By using targeting options such as demographics, interests, and behaviors, you can reach the people who are most likely to be interested in your digital products and services.
Engaging with audience and potential clients
Engaging with your audience and potential clients on social media is key to building relationships and establishing trust. Respond to comments, messages, and inquiries in a timely manner, and go above and beyond to provide value and assistance.
By actively engaging with your audience, you can foster a sense of community and loyalty around your brand. This can lead to word-of-mouth recommendations, as well as repeat business from satisfied clients.
Offering Free Training and Agency Partner Program
Providing valuable resources and knowledge
One effective way to attract potential clients and establish yourself as a trusted authority is by offering free training. This can be in the form of webinars, e-books, or video series that provide valuable insights and strategies related to digital marketing.
By providing valuable resources and knowledge for free, you showcase your expertise and demonstrate your willingness to help others succeed. This can lead to increased visibility, credibility, and ultimately, more clients for your digital marketing agency.
Encouraging viewers to partner with the host
In addition to free training, you can also offer viewers the opportunity to partner with you through an agency partner program. This program allows individuals to partner with you in building their own digital marketing agency, leveraging your expertise, templates, and strategies.
By offering a partnership opportunity, you not only provide a pathway for individuals to start their own business, but you also create a network of affiliates who can promote your products and services. This can result in a mutually beneficial partnership, where both parties can grow and succeed together.
Building their own digital marketing agency
The ultimate goal of the free training and agency partner program is to empower individuals to build their own successful digital marketing agency. By providing them with the necessary resources, knowledge, and support, you can help them navigate the challenges of starting a business and achieve their entrepreneurial dreams.
By building their own digital marketing agency, individuals can create a sustainable source of income, have the freedom to work on their own terms, and make a meaningful impact in the lives of their clients.
Conclusion
In this video, Jason Wardrop shares his three-step process for getting digital marketing agency clients with no experience, no money, and no audience. By following the strategies outlined in the video, individuals can overcome common obstacles and achieve success in their digital marketing ventures.
The importance of persistence and optimization is emphasized throughout the video. Jason Wardrop’s success story serves as inspiration for viewers, showing them that with the right strategies, dedication, and willingness to adapt, they too can achieve their goals.
Opportunities are presented for viewers to replicate the strategies shared in the video. By implementing the steps outlined, individuals can create their own sales funnels, leverage social media platforms, and offer valuable services and resources to their clients.
In conclusion, starting a digital marketing agency may seem daunting, but with the right strategies and mindset, anyone can achieve success in the industry. By following the three-step process and leveraging the power of low-ticket digital products, social media, and free training, individuals can overcome their initial obstacles and build a thriving digital marketing agency of their own.