Hey there! In this article, we’re going to dive into the topic of finding local business owners and attracting clients using Google My Business listings. The video we’ll be discussing is called “How To Make Money Online With Google ($300 PER DAY!)” by Jason Wardrop. This video provides valuable information on how to make money online with Google, even if you have no marketing experience or technical skills. The business model revolves around finding local business owners and offering them a simple marketing system, with services priced at a monthly fee of $300 to $500 per client. The video explains the step-by-step process of finding local business owners, setting up Google My Business listings, and attracting clients. The potential income from this model is also demonstrated, showing the possibility of making $9,000 per month with just 30 clients paying $300 per month. Additionally, the video showcases case studies of successful clients who have experienced significant growth using these strategies. So, if you’re looking for effective ways to earn money online with Google, this article is definitely worth your time.
Find Local Business Owners
Research the Local Market
To find local business owners, it’s important to research the local market first. Take the time to understand the demographics, target audience, and current trends in the area. This will give you valuable insights into the types of businesses that are thriving and the ones that may need your services the most. Use online resources such as local business directories, social media platforms, and Google search to gather information about local businesses.
Attend Local Networking Events
Attending local networking events is a great way to connect with local business owners. These events provide an opportunity to meet potential clients face-to-face and establish genuine relationships. Be prepared to introduce yourself, describe your services, and exchange contact information. Networking events can be found through online event directories, community bulletin boards, or local business organizations.
Join Local Business Associations
Joining local business associations can give you access to a network of business owners in your area. These associations often host meetings, workshops, and other events that provide valuable networking opportunities. By becoming a member, you can establish yourself as a trusted resource within the local business community and gain referrals from other members.
Utilize Online Directories
Online directories such as Yelp, Yellow Pages, and Google My Business can be powerful tools for finding local business owners. These directories allow you to search for businesses based on location, industry, or specific keywords. Take advantage of the advanced search features to narrow down your options and find businesses that align with your target market.
Ask for Referrals
Word-of-mouth referrals are an effective way to find local business owners. Reach out to your existing network of friends, family, and colleagues and ask if they have any connections to local businesses. Personal recommendations carry a lot of weight and can help you establish trust and credibility with potential clients. Don’t be afraid to ask for referrals from satisfied clients as well.
Attract Clients with Google My Business Listings
Understand the Importance of Google My Business
Google My Business is a free tool provided by Google that allows businesses to manage their online presence. Having a Google My Business listing is crucial for local businesses as it helps them appear in Google search results, Google Maps, and Google’s local pack. Optimizing a Google My Business listing can significantly improve a business’s visibility and attract more potential clients.
Create a Google My Business Account
To create a Google My Business account, simply visit the Google My Business website and click on “Start Now.” Follow the prompts to enter your business information, such as name, address, phone number, and category. It’s important to provide accurate and detailed information to ensure potential clients can easily find and contact your business.
Optimize Your Google My Business Profile
To optimize your Google My Business profile, make sure to fill out all the relevant sections completely. This includes adding a detailed description of your business, selecting the appropriate categories, and adding your website URL. Take the time to customize your profile and make it visually appealing by adding high-quality photos and videos that showcase your products or services.
Add Relevant Business Information
In addition to basic information, such as address and phone number, consider adding other relevant details to your Google My Business profile. This could include your business hours, accepted payment methods, and any specials or promotions you’re currently running. By providing comprehensive information, you make it easy for potential clients to find and engage with your business.
Upload High-Quality Photos
Visual content is essential for attracting potential clients to your Google My Business listing. Upload high-quality photos that accurately represent your business, products, or services. This could include images of your storefront, interior, team members, or before-and-after shots. Remember to update your photos regularly to keep your listing fresh and engaging.
Encourage Customer Reviews
Customer reviews play a crucial role in attracting new clients. Encourage your satisfied customers to leave reviews on your Google My Business listing. This can be done through personalized follow-up emails, in-store signage, or by simply asking for reviews during your interactions with customers. Positive reviews not only boost your online reputation but also increase the likelihood of potential clients choosing your business over competitors.
Respond to Customer Reviews
Engaging with your customers is essential for maintaining a positive online reputation. Be sure to respond to both positive and negative reviews on your Google My Business listing. Thank customers for their positive feedback and address any concerns or issues mentioned in negative reviews. Your responsiveness shows potential clients that you value their feedback and are committed to providing excellent customer service.
Use Google Posts to Promote Your Business
Google Posts is a feature within Google My Business that allows businesses to create and share content directly on Google search results. Use this feature to promote your business by sharing updates, special offers, upcoming events, or new product/service announcements. Keep your posts concise, visually appealing, and relevant to your target audience.
Monitor and Analyze Performance Metrics
Monitor the performance of your Google My Business listing by regularly checking metrics such as views, clicks, and customer actions. Google My Business provides detailed insights into how users are interacting with your listing. Analyze this data to identify areas for improvement and to make data-driven decisions to enhance your listing’s visibility and effectiveness.
Consider Google Ads for Increased Visibility
Google Ads can complement your Google My Business listing by providing additional visibility in search results. Consider running targeted Google Ads campaigns to reach potential clients who may not have discovered your business through organic search. This can help drive additional traffic to your website or directly to your Google My Business listing.
Offering Services to Local Business Owners
Identify the Needs of Local Business Owners
Before pitching your services to local business owners, it’s important to identify their unique needs and pain points. Conduct market research, engage in conversations, and ask questions to understand the challenges they face in running their businesses. By identifying their specific needs, you can tailor your services to offer viable solutions and demonstrate the value you can provide.
Pitch Your Services to Local Business Owners
When pitching your services, be clear and concise about what you offer and how it can benefit the business owner. Focus on the tangible results they can expect to achieve by working with you. Highlight the unique aspects of your services that set you apart from competitors and emphasize the return on investment they can expect to see.
Explain the Benefits of Your Services
Clearly articulate the benefits of your services to local business owners. Describe how your services can help them attract more customers, increase their online visibility, and improve their overall marketing efforts. Use case studies, testimonials, or success stories to illustrate the positive impact your services have had on other businesses.
Customize Your Services for Each Business
Every business is unique, and their needs may vary greatly. Take the time to understand the specific requirements of each business before offering your services. Tailor your approach to meet their individual goals, industry challenges, and target audience. This customization will show that you genuinely care about their success and are willing to go the extra mile to meet their needs.
Set Clear Expectations and Pricing
Be transparent about what your services entail and what clients can expect from you. Clearly outline the deliverables, timelines, and any additional support you will provide. Additionally, establish clear pricing structures that align with the value you provide. Offering different pricing packages or customizable options can help cater to the specific budgets of local business owners.
Optimizing Google My Business Listing
Claim and Verify Your Listing
To optimize your Google My Business listing, start by claiming and verifying it. This involves verifying that you are the rightful owner of the business and have the authority to manage its online presence. Claiming and verifying your listing is a straightforward process that can be done through the Google My Business dashboard.
Choose the Right Categories
Selecting the appropriate categories for your Google My Business listing is crucial for appearing in relevant search results. Choose the categories that best describe your business and align with the services or products you offer. Make sure to choose primary and secondary categories that accurately represent your business.
Craft a Compelling Business Description
Your business description is an opportunity to showcase your unique selling points and entice potential clients to choose your business. Craft a compelling and informative description that highlights your key offerings, expertise, and what sets you apart from competitors. Use keywords strategically to improve your listing’s visibility in search results.
Include Relevant Keywords
Keywords play a vital role in optimizing your Google My Business listing for search engines. Research and identify relevant keywords that your target audience commonly uses when searching for businesses like yours. Incorporate these keywords naturally throughout your listing, including in the business description, attributes, and Q&A section.
Provide Accurate Contact Information
Ensure that your contact information, including phone number, website, and address, is accurate and up to date. Inaccurate contact information can lead to missed opportunities and frustration for potential clients. Regularly review and update your contact information as needed.
Add Special Features and Attributes
Take advantage of special features and attributes offered by Google My Business to enhance your listing. These can include attributes such as wheelchair accessibility, outdoor seating, or delivery options. Adding these details can help potential clients make informed decisions when searching for businesses that meet their specific needs.
Utilize Q&A Section
The Q&A section within your Google My Business listing allows potential clients to ask questions directly and get answers from you or previous customers. Encourage positive customer engagement by promptly responding to questions and providing helpful information. Monitor the Q&A section regularly to address any concerns or misconceptions potential clients may have.
Generating Five-Star Reviews
Explain the Importance of Online Reviews
Educate local business owners about the significance of online reviews in today’s digital landscape. Positive online reviews not only enhance a business’s reputation but also act as powerful social proof to attract new clients. Explain how positive reviews can lead to increased visibility, higher conversion rates, and improved customer trust.
Offer an Automation Service for Reviews
One way to help local business owners generate more five-star reviews is by offering an automation service. This service involves implementing systems and tools that automate the process of requesting reviews from satisfied customers. By streamlining the review process, businesses can significantly increase their review volume and improve their online reputation.
Set Up an Automated Text Back System
Implementing an automated text back system can be a game-changer for local businesses. This system automatically sends a text message to customers after their interaction with the business, thanking them for their visit and encouraging them to leave a review. The text back system makes it easy for customers to provide feedback while the experience is fresh in their minds.
Use Software to Generate a Review Link
Utilize software tools that generate a review link for businesses to share with their customers. This review link directs customers to leave a review directly on the business’s Google My Business listing. By providing businesses with this simple tool, you empower them to proactively seek reviews and improve their online reputation.
Implement Automated Follow-Ups with Potential Clients
Automated follow-ups with potential clients can help businesses convert leads into customers and gather positive reviews. By sending personalized follow-up emails or text messages, businesses can nurture relationships with potential clients and leverage their positive experiences to generate valuable reviews. Automation tools make it easy to track and schedule these follow-ups.
Setting Up Automated Systems
Introduce Automated Systems to Streamline Operations
Automated systems can greatly streamline business operations, saving time and improving efficiency. Introduce your clients to automation tools and software that can automate repetitive tasks such as lead generation, customer communication, or data analysis. By automating these processes, businesses can focus their resources on core activities and growth strategies.
Offer Call Tracking and Recording
Call tracking and recording software enables businesses to monitor and analyze their phone interactions with customers. This allows them to identify areas for improvement in customer service, sales techniques, or overall communication. By offering call tracking and recording services, you provide businesses with valuable insights into their phone-based customer interactions.
Implement Text Message Automation
Text message automation is a powerful tool for businesses to engage with their customers in a timely and personalized manner. By implementing text message automation, businesses can send automated messages for appointment reminders, order updates, or special promotions. This helps businesses stay connected with their customers and provide exceptional service.
Automate Email Marketing Campaigns
Email marketing campaigns can be automated to deliver personalized and targeted messages to customers at specific stages of their journey. Through automation software, businesses can set up email sequences that automatically send welcome emails, follow-ups, or promotional offers. Automated email marketing allows businesses to nurture relationships and drive customer engagement.
Utilize Customer Relationship Management (CRM) Software
Customer Relationship Management (CRM) software can help businesses manage and analyze their customer interactions and data. By implementing CRM software, businesses can track leads, manage contacts, and streamline their sales processes. Offer guidance and assistance in selecting and implementing CRM software that aligns with each business’s needs.
Benefits of Optimizing Google My Business
Higher Visibility in Local Search Results
When you optimize your Google My Business listing, your business is more likely to appear in relevant local search results. This increased visibility exposes your business to potential clients who are actively searching for the products or services you offer. Optimizing your listing, including using relevant keywords and providing accurate information, improves your chances of being found by local customers.
Increased Organic Traffic to Your Website
A well-optimized Google My Business listing can drive organic traffic to your website. When users find your listing in search results, they have direct access to your website through the provided URL. By ensuring your website is user-friendly and contains valuable information, you can convert more website visitors into paying customers.
Enhanced Online Reputation and Credibility
Positive customer reviews on your Google My Business listing can significantly enhance your online reputation and credibility. Potential clients often rely on reviews when making purchasing decisions. By consistently providing excellent products or services and actively managing your online reviews, you can build a strong online reputation that attracts more customers.
Improved Customer Engagement and Trust
Optimizing your Google My Business listing enhances customer engagement and trust. When your listing provides comprehensive and up-to-date information, customers are more likely to trust your business and follow through with contact or purchase. By engaging with customer reviews and promptly addressing any concerns, you demonstrate your commitment to excellent customer service.
Success Stories and Case Studies
Real-Life Examples of Local Businesses’ Growth
Share real-life examples of local businesses that have achieved significant growth through effective marketing strategies. Showcase the challenges these businesses faced, the solutions implemented, and the results they achieved. Highlight key metrics such as increased revenue, customer acquisition, or brand recognition to demonstrate the tangible impact that marketing can have on a business’s success.
Testimonials from Satisfied Clients
Include testimonials from satisfied clients who have benefited from your services. Testimonials offer social proof and increase the credibility of your services. Feature testimonials that highlight the specific results achieved, the positive experiences clients had while working with you, and the value your services provided to their businesses.
Quantifiable Results and Increases in Revenue
Present quantifiable results and revenue increases that your marketing strategies have generated for your clients. Use data and metrics to demonstrate the growth and success your clients have experienced as a direct result of implementing your services. This can include increases in website traffic, conversion rates, leads generated, or revenue generated.
Before and After Comparisons
Utilize before and after comparisons to visually showcase the improvements and transformations that occurred after implementing your marketing strategies. This can include visual representations such as website redesigns, increases in online reviews, or improvements in search engine rankings. Highlight the positive changes that occurred and the positive impact these changes had on the business.
Getting Started with Minimal Resources
No Marketing Experience or Technical Skills Required
Emphasize that starting a business offering marketing services to local business owners does not require extensive marketing experience or technical skills. Share stories of individuals who started with little to no knowledge in the field but were able to learn and succeed through training, mentorship, and hands-on experience. Highlight the accessibility and learning opportunities available to those interested in entering the industry.
Zero or Low Initial Investment Needed
Explain that starting a business offering marketing services to local business owners does not require a significant upfront investment. Highlight that the primary investment is time and effort spent learning the necessary skills and building relationships. Share success stories of individuals who started with minimal resources and gradually scaled their businesses to achieve financial growth.
Access to Free Training and Resources
Promote the availability of free training and resources that can help individuals learn the necessary skills to offer marketing services to local business owners. Highlight the benefits of online courses, webinars, blog articles, and video tutorials that provide step-by-step guidance on various marketing strategies. Encourage individuals to take advantage of these resources to enhance their knowledge and skillset.
Step-by-Step Guidance for Setting Up Google My Business
Provide step-by-step guidance on how to set up and optimize Google My Business listings. Break down the process into simple and actionable steps, accompanied by screenshots or videos for visual guidance. Show how to enter accurate information, upload high-quality photos, and encourage customer reviews. By providing clear instructions, you empower individuals to successfully navigate the setup process.
Conclusion
Harness the power of Google My Business to attract local clients and grow your business. By offering valuable services to local business owners, utilizing automation and software for efficient fulfillment, and achieving success and financial growth, you can establish yourself as a trusted marketing resource in your community. With minimal resources, no marketing experience required, and step-by-step guidance, you can embark on a rewarding journey of making money online with Google.