How to Start a Digital Marketing Agency for Beginners – Jason Wardrop’s Step-by-Step Blueprint

How to Start a Digital Marketing Agency for Beginners – Jason Wardrop’s Step-by-Step Blueprint” is a video by Jason Wardrop that aims to guide beginners in starting their own digital marketing agency. In the video, he shares a detailed blueprint for starting and scaling the agency, emphasizing the difference between active and passive income. Jason highlights the importance of focusing on a specific niche, using real estate agents as an example. He demonstrates a method of finding real estate agents through and explains how to generate leads for them, along with the potential earnings from successful deals. Additionally, he offers Facebook ad templates and mentions his success in building his own digital marketing agency, expressing gratitude to his viewers for their support.

In the video, Jason also mentions the availability of copy and paste templates for viewers to use in their own digital marketing agency. He recommends a software for managing clients and generating leads, which includes pre-existing email and SMS templates for follow-up campaigns. The pricing for the software is stated to be $99-199 per month. He further suggests that additional income can be earned by setting up ads for clients for an extra fee. The strategy mentioned is scalable and can be used to find more real estate clients. Contracts are also mentioned to ensure recurring monthly income.

Start a Digital Marketing Agency for Beginners

If you’re a complete beginner looking to start your own digital marketing agency, you’re in the right place. In this article, we’ll walk you through a step-by-step blueprint to help you get started and scale your business to the point where you’re making at least $100 per day. And if you stick with us till the end, we’ll even show you a few techniques to 5x that number and make $500 per day. But before we dive into the details, let’s first understand the difference between active and passive income.

Understanding Active and Passive Income

When it comes to making money, there are two types of income: active and passive. Active income is the money that you earn by actively working for it, while passive income is the money that you earn without having to put in continuous effort. In the beginning stages of starting a digital marketing agency, you’ll likely be actively working to generate income. However, the goal is to eventually transition to passive income by investing your time and resources wisely.

Choosing a Niche

Focusing on a specific niche is crucial for the success of your digital marketing agency. By honing in on a particular industry, you can become an expert in that field and cater your services to meet the unique needs of your target audience. One niche that has proven to be lucrative for many digital marketers is working with real estate agents. The real estate market is booming, and agents are always looking for ways to generate leads and close deals. Plus, almost everyone knows a real estate agent, making it easier to find clients through referrals.

Finding Real Estate Agents

If you don’t know any real estate agents personally, don’t worry. There are plenty of resources available to help you find and connect with agents in your target area. One website that can be incredibly valuable for finding real estate agents is It provides contact information and data for agents in various cities. Simply search for the city you’re interested in, and you’ll get a list of agents along with their contact details. This opens up a world of opportunities for you to reach out and offer your services.

Generating Leads for Real Estate Agents

Now that you’ve identified real estate agents to work with, it’s time to help them generate leads for their business. Leads are potential clients who are interested in buying or selling a home. As a digital marketer, your role is to assist agents in capturing these leads and nurturing them through the sales process. By providing effective lead generation strategies and implementing follow-up systems, you can help real estate agents turn leads into booked appointments and eventually closed deals.

Earnings Potential from Successful Deals

Real estate agents earn a percentage of the value of a home when a deal is closed. By successfully helping them generate and convert leads, you can play a crucial role in their business success. Imagine if you bring them a deal worth $300,000, and they make a 3% commission, that’s $9,000 in their pocket. When you can consistently deliver results for your clients, they’ll be more than willing to pay you for your services. The earning potential from successful deals can be substantial, making digital marketing for real estate agents a profitable venture.

Facebook Ad Templates for Lead Generation

One powerful tool for lead generation is Facebook ads. Facebook allows you to target specific demographics and interests, making it an effective platform for reaching potential homebuyers or sellers. To make the process easier for you, we’ve created ready-to-use ad templates specifically designed for lead generation in the real estate industry. These templates are proven to be effective in capturing leads and can be easily customized to suit the needs of your clients.

Building a Digital Marketing Agency

Building a digital marketing agency takes time and effort, but the rewards are well worth it. To establish your agency, you need to focus on delivering exceptional services to your clients and building a solid reputation in the industry. By consistently providing value and getting positive results for your clients, you’ll establish yourself as an expert and attract more clients through word-of-mouth referrals.

Using Copy and Paste Templates

As a beginner, it’s natural to feel overwhelmed by the task of creating marketing materials from scratch. That’s why we’ve developed copy and paste templates for you to use in your digital marketing agency. These templates include email and SMS templates for follow-up campaigns, making it easy for you to reach out to leads and nurture them through the sales process. You can simply customize these templates with your clients’ information and start using them right away.

Recommended Software for Client Management and Lead Generation

To streamline your digital marketing agency operations, we recommend using software for client management and lead generation. This software will make it easier for you to organize and track your clients’ information, as well as automate various marketing tasks. One software that we highly recommend is [Software Name]. It offers a range of features, including lead tracking, email marketing automation, and SMS campaigns. It also provides pre-existing templates for emails and SMS messages, making it even easier for you to connect with your clients.

Pricing for the Software

Investing in software for your digital marketing agency is essential, but it’s important to consider the pricing and choose a plan that suits your budget. The pricing for [Software Name] ranges from $99 to $199 per month, depending on the plan you choose. While this might seem like a significant investment, the time and effort saved through automation and streamlined processes will more than make up for the cost.

Additional Income through Client Ads

As your digital marketing agency grows, you’ll have the opportunity to earn additional income by setting up ads for your clients. Many businesses are willing to pay extra for managing their ad campaigns and ensuring optimal results. By offering this service to your clients, you can increase your revenue while providing them with a comprehensive marketing solution.

Scalability of the Strategy

The strategies we’ve discussed for starting and scaling a digital marketing agency can be applied to various niches and industries beyond real estate. Once you’ve mastered the techniques and built a successful agency, you can replicate the process and cater to different industries, such as healthcare, e-commerce, or professional services. The scalability of this strategy allows you to expand your business and target new markets, increasing your earning potential.

Ensuring Recurring Monthly Income through Contracts

To ensure a steady stream of income for your digital marketing agency, it’s essential to establish contracts with your clients. These contracts will outline the services you’ll provide and the fees you’ll charge on a monthly basis. By securing long-term contracts, you can ensure recurring income and build a stable foundation for your business. Contracts also provide security for both you and your clients, setting clear expectations and protecting everyone’s interests.

Starting a digital marketing agency from scratch may seem daunting, but with the right guidance and strategies, you can achieve success. By choosing a specific niche, understanding the difference between active and passive income, and implementing effective lead generation techniques, you’ll be well on your way to building a profitable agency. Remember to invest in recommended software for client management and lead generation, and offer additional services such as managing client ads to increase your revenue. With dedication and perseverance, you can turn your digital marketing agency dreams into a reality.