How to Start a Digital Marketing Agency in 2023 with No Experience

In the video titled “How to Start a Digital Marketing Agency in 2023 with No Experience,” Jason Wardrop shares valuable insights and strategies for individuals looking to establish their own agency. The content focuses on starting a digital marketing agency without any prior experience, tech skills, or financial investment. Jason claims that it is possible to reach a monthly income of $10,000 by following his methods. He outlines three free ways to acquire clients, including social media posting, leveraging Facebook and LinkedIn groups, and networking offline through events and meetups. Additionally, he discusses the importance of leveraging systems and software to remove human error and consistently deliver results. Jason also highlights the significance of online reviews and suggests strategies for attracting clients in the long term, such as creating a YouTube channel. Overall, this video provides a comprehensive guide for anyone interested in starting their own digital marketing agency.


Starting a digital marketing agency in 2023 may seem like a daunting task, especially if you have no prior experience, technical skills, or money to invest. However, I’m here to tell you that it is absolutely possible to reach a monthly income of $10,000 or more without relying on expensive courses or programs. In this comprehensive guide, I will walk you through the step-by-step process of starting your own digital marketing agency from scratch and scaling it successfully. From understanding the landscape of digital marketing agencies to acquiring and retaining clients, I’ll cover everything you need to know to build a thriving agency.

Section 1: Understanding the Digital Marketing Agency Landscape

What is a digital marketing agency?

A digital marketing agency is a business that provides various online marketing services to clients. These services typically include strategies and tactics to help businesses increase their online visibility, generate leads, and drive more sales. Digital marketing agencies utilize different channels such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and paid advertising to achieve these goals. They work closely with clients to understand their objectives and develop tailored marketing strategies.

Why start a digital marketing agency?

There are several compelling reasons to start your own digital marketing agency. Firstly, the demand for digital marketing services is rapidly growing, as businesses increasingly recognize the importance of having a strong online presence. By starting an agency, you can tap into this growing market and offer valuable services to businesses of all sizes. Additionally, digital marketing allows for a flexible and remote work environment, giving you the freedom to work from anywhere and set your own schedule. Finally, starting your own agency can be financially rewarding, with the potential to earn a significant income as your client base expands.

Benefits of starting a digital marketing agency in 2023

2023 presents a unique opportunity to start a digital marketing agency. With the constant evolution of technology and the increasing reliance on digital channels, businesses are actively seeking expertise to navigate the complex world of online marketing. By starting an agency now, you can position yourself as an early adopter and gain a competitive advantage. Additionally, the ongoing Covid-19 pandemic has accelerated the shift toward digital marketing, making it an even more lucrative field. As businesses pivot to online strategies, the demand for digital marketing agencies is higher than ever before.

Section 2: Getting Started with No Experience

Setting realistic expectations

When starting a digital marketing agency with no prior experience, it’s important to set realistic expectations. Building a successful agency takes time and effort, and it’s unlikely that you’ll achieve overnight success. However, with dedication and a willingness to learn, you can gradually build your skills and reputation to attract clients. It’s essential to understand that success in this field comes from continuous learning, adapting to industry trends, and providing exceptional service to your clients.

Identifying your niche and target market

One of the first steps in starting a digital marketing agency is to identify your niche and target market. Instead of trying to cater to all industries, it’s more effective to specialize in a specific niche. This allows you to become an expert in a particular industry and tailor your services to the unique needs and challenges of that market. By selecting a niche, you can differentiate yourself from competitors and attract clients who value your specialized knowledge and experience.

Defining your unique selling proposition

In a competitive industry like digital marketing, it’s crucial to define your unique selling proposition (USP). Your USP is what sets you apart from other agencies and convinces clients to choose your services over others. Consider what makes your agency unique, whether it’s your specialized expertise, innovative strategies, or exceptional customer service. Clearly communicating your USP in your marketing efforts will help you attract and retain clients.

Section 3: Building Your Knowledge and Skills

Understanding digital marketing fundamentals

To start a successful digital marketing agency, it’s essential to have a solid understanding of the fundamental principles of digital marketing. This includes concepts such as SEO, content marketing, social media marketing, email marketing, and paid advertising. Familiarize yourself with industry best practices, stay updated on the latest trends and developments, and continuously educate yourself through online courses, blogs, and reputable resources.

Learning about different digital marketing channels

Digital marketing encompasses a wide range of channels and strategies. As an agency owner, it’s important to have a basic understanding of each channel and its potential benefits for your clients. From organic traffic generation through SEO to targeted advertising on social media platforms, each channel has its own advantages and considerations. By developing a comprehensive knowledge of different channels, you can offer a diverse range of services to meet your clients’ specific needs.

Exploring tools and platforms for digital marketing

In the ever-evolving landscape of digital marketing, there are numerous tools and platforms available to streamline your processes, automate tasks, and measure campaign performance. Familiarize yourself with popular tools such as Google Analytics, social media management platforms, email marketing software, and keyword research tools. Understanding how to effectively leverage these tools will not only improve your agency’s efficiency but also provide valuable data and insights to your clients.

Section 4: Creating a Solid Business Plan

Defining your agency’s goals and objectives

Before launching your digital marketing agency, it’s crucial to define your goals and objectives. Consider what you want to achieve with your agency, both in the short term and the long term. This could include financial goals, client acquisition targets, or specific milestones you aim to reach. By setting clear goals, you can stay focused and track your progress as your agency grows.

Conducting market research

Market research is a crucial step in understanding your target market, competition, and industry trends. Conducting thorough market research will provide valuable insights that can guide your business strategy, pricing decisions, and marketing efforts. Identify your competitors, analyze their strengths and weaknesses, and determine how you can differentiate your agency in the market. Additionally, research your target audience to gain a deep understanding of their needs, preferences, and pain points.

Developing a pricing strategy

Determining your agency’s pricing strategy is a critical aspect of starting a digital marketing agency. Consider factors such as your overhead costs, the value you provide to clients, and the competitive landscape. Pricing models can vary, including monthly retainers, project-based pricing, or performance-based pricing. It’s essential to establish a pricing structure that is fair to both your clients and your agency, ensuring profitability while remaining competitive in the market.

Establishing your agency’s structure and operations

Creating a solid structure and operational plan for your agency is key to its long-term success. Consider the roles and responsibilities within your agency, whether you’ll be operating as a solopreneur or hiring a team. Define your agency’s processes, workflows, and communication channels to ensure efficient operations and smooth client experiences. Plan for scalability, keeping in mind how you’ll handle increased demand and potential growth in the future.

Section 5: Establishing Your Online Presence

Building a professional website

A professional website is a crucial element of your agency’s online presence. Invest in creating a visually appealing and user-friendly website that showcases your services, features client testimonials or case studies, and highlights your USP. Ensure your website is optimized for mobile devices and is search engine friendly to maximize organic traffic.

Optimizing your website for search engines

Search engine optimization (SEO) is an essential aspect of digital marketing. Optimize your website for search engines by conducting keyword research, optimizing on-page elements, improving site speed, and building high-quality backlinks. Implementing effective SEO strategies will increase your website’s visibility in search engine results, driving organic traffic and attracting potential clients.

Setting up your social media profiles

Social media platforms offer valuable opportunities to connect with your target audience, build brand awareness, and promote your agency’s services. Choose the platforms that are most relevant to your niche and target market, and create professional and engaging profiles. Consistently post relevant and valuable content, engage with your audience, and leverage social media advertising to reach a wider audience.

Section 6: Acquiring and Retaining Clients

Implementing client acquisition strategies

Acquiring clients is a critical aspect of running a successful digital marketing agency. Implement various client acquisition strategies, such as networking, attending industry events, leveraging social media, and offering free consultations or audits. Develop a compelling pitch that highlights the unique benefits of working with your agency and tailor your outreach efforts to your target market.

Creating effective marketing campaigns

As a digital marketing agency, it’s essential to demonstrate your expertise through effective marketing campaigns. Develop and execute marketing campaigns that showcase your agency’s capabilities and generate interest from potential clients. Leverage various marketing channels such as email marketing, content marketing, social media advertising, and paid search to reach your target audience and drive conversions.

Providing exceptional customer service

Delivering exceptional customer service is crucial for client retention and success. Build strong relationships with your clients by providing regular updates, promptly addressing their concerns, and consistently delivering exceptional results. Developing a reputation for excellent customer service will not only encourage client loyalty but also lead to referrals and positive reviews that can further grow your agency.

Section 7: Leveraging Automation and Technology

Utilizing software and tools for efficiency

In the fast-paced world of digital marketing, utilizing automation and technology can significantly enhance your agency’s efficiency and productivity. Explore various software and tools that streamline your processes, automate repetitive tasks, and provide valuable data and insights. Invest in project management tools, email marketing software, social media management platforms, and other specialized tools that align with your agency’s needs.

Automating repetitive tasks

Automating repetitive tasks can free up your time and allow you to focus on more strategic aspects of your agency. Identify tasks that can be automated, such as social media scheduling, email campaigns, and reporting. Implement automation tools and workflows that save you time, improve accuracy, and ensure consistent delivery of services to your clients.

Implementing analytics and tracking systems

Analytics and tracking systems are essential for measuring the success of your digital marketing campaigns and optimizing your strategies. Implement tools such as Google Analytics, social media analytics, and marketing automation platforms that provide insights into user behavior, campaign performance, and lead generation. Utilize these analytics to make data-driven decisions, refine your strategies, and demonstrate the value of your agency’s services to your clients.


Starting a digital marketing agency in 2023 is an exciting venture that holds immense potential for success. By understanding the digital marketing agency landscape, building your knowledge and skills, creating a solid business plan, establishing your online presence, acquiring and retaining clients, and leveraging automation and technology, you can build a thriving agency from scratch. Remember to stay committed, continuously learn and adapt to industry trends, and provide exceptional value to your clients. With dedication and the right strategies in place, you can achieve your goal of reaching $10,000 per month and beyond without investing in expensive courses or programs. Good luck on your journey to building a successful digital marketing agency!